New partnership will see Blueprint Gaming supply NetEnt group games to players across the UK


NetEnt and Red Tiger games will be available in arcades, bingo halls, licensed betting offices and pubs in the first half of 2020.

Andy Whitworth, Chief Strategy Officer and MD of NetEnt UK ltd, Therese Hillman, CEO of NetEnt and Matt Cole, Managing Director of Blueprint

NetEnt has entered an agreement with Blueprint, part of Gauselmann Group, that will further the UK footprint for both NetEnt and Red Tiger. The deal means that Blueprint will launch the NetEnt and Red Tiger portfolios of exciting and innovating slots across its network of retail gaming machines in arcades, bingo halls, licensed betting offices and pubs across the UK.

The agreement is a long-term five-year deal and the first games will be launched in the first half of next year.

“This is a landmark deal for the Netent Group in our quest to build brand awareness and new revenue streams from new product verticals. Blueprint are the market leader in the UK, and we are delighted to expand our reach with them”, says Andy Whitworth, Chief Strategy Officer at NetEnt.

“The ability to offer our customers and players content from online market leaders Netent and Red Tiger is a massive win for our company, we are delighted to be working closely together on offering Blueprint customers a truly compelling variety of market leading content”, says Matt Cole, Managing Director of Blueprint.

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NetEnt AB (publ) is a leading digital entertainment company, providing premium gaming solutions to the world’s most successful online casino operators. Visit to try our games. Since its inception in 1996, NetEnt has been a true pioneer in driving the market with thrilling games powered by their cutting-edge platform. With innovation at its core, NetEnt is committed to create the future of gaming. NetEnt is listed on Nasdaq Stockholm (NET-B), employs 900 people and has offices in Stockholm, Malta, Kiev, Gothenburg, New Jersey, Krakow, London and Gibraltar.