SAN FRANCISCO, CA, January 14, 2020 – Stanza, the global leader in connecting people to events through calendar, has partnered with Sportradar to bring subscribers the best and most engaging in-calendar sports content globally.
Sports leagues including the NBA, NFL, NHL, MLS and collegiate properties leverage Stanza’s calendar marketing suite to create a new communication channel with fans. Stanza’s sports schedules are also embedded across sports publisher pages with the goal to drive on-page engagement. Stanza’s calendar suite reaches 20M+ monthly uniques globally.
Sportradar’s Advanced Data Insights & Sport Page Solutions are now included in-calendar to enhance the user experience. Over 13M people have subscribed to schedules through Stanza. Stanza is first to market to carve out e-commerce and betting inventory through calendar. Today, Stanza serves as a one-stop shop for ticketing, streaming, and other relevant content. Over $40M+ ticket sales have been sold through calendar to date.
Stanza CEO and Founder Smita Saxena: “Calendar is within the top 3 used apps on people’s phones; it’s checked 12x on average daily. We know in-calendar real estate is very valuable and we’re very careful about partners that we bring into the ecosystem. It’s truly sacred ground as people are very sensitive about what shows up in their calendars.
We were looking for a partner to add value across both our customers and calendar subscriber base. After much testing and evaluation, we’re excited to partner with Sportradar to integrate their content to make it even easier for fans to follow their team.”
Sportradar Vice President of Digital Sport Brian Josephs: “We are pleased to be working with Stanza, an innovative and highly respected leader in its industry. As a company, Sportradar is always looking to find new and creative ways to engage sports betting audiences. Partnering with Stanza, we have all of the ingredients necessary to create and shape a truly unique calendar experience for users through data.”
Sportradar is the leading global provider of sports data intelligence. Established in 2001, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs over 2,000 people in more than 30 locations around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyze and deliver insights from more than 400,000 matches annually across 60 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
Launched in 2014, Stanza’s on a mission to connect people with meaningful experiences through calendar. Starting with an Add-to-Calendar button that made it insanely easy and simple for anyone to subscribe to a schedule, Stanza has built out a comprehensive calendar marketing suite serving 10K+ event organizers globally. Over 13M people are actively subscribed to a calendar through Stanza.
Stanza products reach 20M+ monthly uniques globally, making it the most popular events calendar platform globally. The company is headquartered in San Francisco.