188BET have been named as Official Asia Sponsor of Formula 1® with the announcement of a five-season agreement with Interregional Sports Group (ISG), that will see the Bookmaker featured exclusively throughout the Asian broadcast market throughout the Formula 1® Season until 2024.
The partnership will see the 188BET brand appear on sophisticated virtual trackside advertising for races that are broadcast together with bespoke activation and integration across the rapidly expanding F1® digital and social platforms.
188BET will also have exclusive ownership of the F1® Play predictor app for the Asia sports betting market along with and will receive official F1® betting data supplied by Sportradar.
Interregional Sports Group (ISG) is a full-service international sports media group focused on global premium sports. With its HQ in London, ISG focuses on regionalising broadcast technology and strategies. ISG strives to provide its clients with the optimal audience engagement products. Working across all five top European football leagues, including UEFA, on some of the best sports TV production in the world, to state-of-the-art virtual advertising technologies and traditional media; their philosophy is always globally impactful but regionally relevant.