Income Access’ industry-leading affiliate platform will power daily fantasy sports brand’s growing affiliate program
Montreal, QC. 12th November 2019 – Monkey Knife Fight, a leading North American daily fantasy sports (DFS) platform, has launched a managed affiliate program with Income Access, Paysafe Group’s marketing technology and services provider. Monkey Knife Fight will use Income Access’ proprietary software to manage the affiliate program, with both companies working closely together to focus on optimizing customer acquisition and growth.
The cutting-edge affiliate platform delivered by Income Access will provide Monkey Knife Fight affiliates with advanced digital marketing technology, which supports the implementation of campaign conversion strategies with end-to-end tracking and robust reporting capabilities. The Income Access partnership follows Paysafe’s existing payment processing partnership with Monkey Knife Fight.
Bill Asher, Founder of Monkey Knife Fight, said: “Attracting and supporting affiliates is a very important step in Monkey Knife Fight’s further success. Working with well-established subject matter experts like Paysafe and Income Access lets affiliates know that we mean business and provides them with the marketing tools they’ll only find with an industry-leading platform.”
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, added: “Our in-house team of affiliate marketing experts is excited to support in optimizing Monkey Knife Fight’s digital marketing strategy. The team has a strong track-record of leveraging our platform to secure strong results across an array of verticals.”
2019 is becoming a pivotal year for Monkey Knife Fight, which has expanded the selection of sports markets available on its platform, received two 2019 EGR Operator Awards nominations and appointed former Nike, Inc. VP of Global Digital Brand Marketing Innovation Daniel Tawiah as its CMO.
About Monkey Knife Fight: Monkey Knife Fight (MKF) is the fastest-growing sports gaming platform in North America, while being the third largest Daily Fantasy Sports (DFS) platform. MKF is a new style of legal mobile gaming – a democratized platform with a level playing field where you play against the house, not professionals. MKF launched in the Fall of 2018 with a dynamic slate of new daily sports contests for all NFL, MLB, NHL, NBA, WNBA, PGA, soccer, and NASCAR events.
Media Contact: For further media inquiries contact Danny Tawiah at [email protected].
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, The Stars Group and TwinSpires.
About Paysafe Group
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
With over 20 years of online payment experience, an annualized transactional volume of over US $85 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.
Visit us at www.paysafe.com.