SIS appoints Ian Baynes as Commercial Director


22nd October 2019 – Leading multi-channel supplier SIS (Sports Information Services) has appointed Ian Baynes as its new Commercial Director to further drive the company’s international expansion strategy.

sis-appoints-ian-baynes-as-commercial-directorBaynes has held several key senior international roles and has a wealth of experience in managing and developing large international sales teams in multiple vertical markets.

He previously worked in the betting and gaming industry, formerly holding the position of Regional Vice President EMEA at IGT and joins the 24/7 Live Channels supplier from digital marketing agency Fluid Ads where he was Global Commercial Director.

In his new role, Baynes will be responsible for SIS’s Sales function, tasked with increasing the company’s international penetration and commercial revenues, as well as maximising opportunities with existing customers.

Richard Ames, CEO of SIS, said: “I am delighted to welcome Ian to the team and look forward to working with him.

“The business has made great progress in the last 18 months, in expanding into new territories and online, and Ian’s international sales experience will only help us enhance our efforts in new markets over the next few years.”

Ian Baynes, SIS Commercial Director, said: “I’m thrilled to have joined SIS. It’s an exciting period for the business as new products such as the 24/7 Live Channels and Competitive Gaming gain traction with operators across the globe.

“I’m looking forward to helping the company achieve its ambitious plans in extending its presence across the world, as well as supporting our existing operator partners to continue to drive their betting revenues.”

About SIS
SIS (Sports Information Services) has been a trusted partner to the global betting industry for over 30 years, supplying short form betting content to online and retail betting operators. Our horse and greyhound racing content can help keep customers engaged and increase dwell time online and in-shop.

SIS provides operators with an end-to-end solution for horse and greyhound betting including data, live pictures, prices and derivatives, creating betting events to help drive profitable sales.

For more information about SIS please visit