Haydn Williams explains how Clarion Gaming helps affiliates

TAGs: Affiliates, CAI, Clarion Gaming, iGB Live!

For over 20 years, Clarion Gaming has been assisting businesses across the globe with a strategy to help them meet their commercial and strategic objectives. To help meet those goals, Clarion has been hosting a number of iGB affiliate events across the globe in the upcoming months, including Lisbon, London, and Amsterdam.

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These events give consumers and businesses the opportunity to meet program and network executives in the gaming industry, drawing more than 2,500 delegates, 100 affiliate programs, and over 1,200 affiliate attendees. With conferences and insiders, it has become a series of events that have helped affiliates and businesses to make the right connections.

In a recent interview with’s Becky Liggero, Senior Marketing Manager Haydn Williams discussed how Clarion has used these events to assist affiliates within the gaming industry to grow and have greater success.

Williams explained that since the iGB events began, there has been a change in philosophy related to the events themselves. “We kind of shifted our focus from looking at kind of focusing on exhibitors to actually trying to really dig deep into what the delegates and visitors experience is, so we’ve tried to improve our kind of feature areas, look at the networking parties that we’ve thrown and make them more enjoyable. Make it easier for people to kind of connect with each other.”

One of the primary focuses of change has been to include more affiliates at every one of these events. Williams explained that these events are committed to “making sure that 70% of our audience at every event is affiliates and I think that’s something that not many shows in gaming can actually deliver.”

This has been one of the primary differences in strategy according to Williams. They have been wanting to provide affiliates with information and connections to help improve their own brand. This is one of the primary reasons why these events are hosted in cities across the globe.

By offering these events in different cities, it is allowing a larger number of affiliates to come to the events and here as well as participate to improve the structure of their own company. Lisbon is set to host an event starting on October 16, and there will be at least three events in 2020, including London, Amsterdam, and the iGB award event in February.


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