Income Access platform to power affiliate programme for Colombian sportsbook and casino brand
Montreal, QC. 20th September 2019 – Betjuego, a Bogota-based online sportsbook and casino brand, has launched a new affiliate programme in partnership with Income Access, Paysafe Group’s marketing technology and services provider. The partnership will see Betjuego’s affiliate programme use the Income Access affiliate software platform to encourage optimisation and growth.
Betjuego is licensed by Coljuegos, Colombia’s gambling regulatory body, and operates a complete online and offline portfolio of sports betting, live betting, and casino slot and table games. The brand combines leading iGaming technology with a user-friendly interface, offering visitors a platform that is secure and easy to use.
Covering all major worldwide sporting events, Betjuego allows wagering on an array of sports that are popular in the country, including football, tennis, basketball and cycling. Over 10,000 events per week with pre-match bets and competitive odds are available on the site.
The integration with Income Access’ tracking and reporting technology will grant Betjuego and its affiliates access to comprehensive data that can be leveraged towards its digital marketing efforts. Furthermore, the brand will also be able to easily track both online and offline channel performance.
Affiliates joining the Betjuego programme will enjoy a 20% commission structure based on net revenue, as well as tailored incentive plans. Banners, text links, widgets and other creative materials will be provided to enhance acquisition efforts, which are completely adaptable to affiliate websites.
Betjuego is offering a limited time welcome promotion to all new players, which matches 100% of a player’s first deposit, up to COP$55,000. Full promotion details can be viewed here.
Matteo Gerbino, Marketing Director at Betjuego, said: “Our goal is to become a leader in the Colombian gaming market and grow the country’s largest network of affiliates. Our partnership with Income Access will not only help us achieve that goal, but also provide affiliates with a trusted platform, encompassing all of the necessary tools to successfully promote our brand.”
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “We’re excited to support Betjuego, a reputable and innovative brand, as it continues to grow and strengthen its position in the evolving Colombian market. The Income Access platform will play a large role in boosting its brand exposure, as well as the growth of its affiliate programme.”
Contact Betjuego for more information on its partnership with Income Access.
Betjuego is a fresh & exciting brand arriving in the gaming marketplace with new ideas and a new perspective. Combining European technology with a Colombian feel, Betjuego offers the safest, simplest and easiest to use platform in Colombia.
Betjuego operates a full online and offline portfolio of sportsbook, live betting and casino games, setting the standard for the complete gaming experience in Colombia.
Betjuego covers all major sporting events worldwide.
We offer great odds and a wide variety of great markets, which in addition to our live betting offerings and exciting casino games means Betjuego has you covered for your online gambling needs.
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, The Stars Group and TwinSpires.
About Paysafe Group
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
With over 20 years of online payment experience, an annualized transactional volume of over US $85 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.
Visit us at www.paysafe.com.