Digital future of retail to be unveiled by Vermantia at Betting on Sports

TAGs: Betting on Sports, vermantia

Live action and content driven technologies set to provide operators with ultimate sweet spot

Athens, 11th September 2019 – Vermantia, a leader in omni-channel content solutions, has announced its line-up for Betting on Sports in London between 17-20th September.

Digital future of retail to be unveiled by Vermantia at Betting on SportsThe supplier’s vision, set to be unveiled at stand #R24, includes high quality live racing and sports channels, ultra-low latency streaming and advanced self-service betting terminals, offering retail and online operators an engaging, end-to end package.

Taking pride of place at the supplier’s stand will be its bespoke Live Sports Channel, delivering a daily schedule of live video and data from more than 35,000 premium events each year, utilising Vermantia’s customised content management solution and production technology, allowing operators to take full control of their live betting offering.

Heading the content charge is Vermantia’s round the clock live racing channels, which provide premium live horse and greyhound racing content, featuring over 85,000 live races a year from the U.K., South Africa, Australia, New Zealand and the U.S. Prepared on a bespoke basis for both retail and online operators, they boast enhanced betting data and fast time-to-market through the supplier’s adaptive data service.

Alongside, its Ultimate Live Greyhound Channel and European Racing Channel will be on display, offering a compact daily schedule of top-quality, fast-paced racing available with Vermantia’s Complete Odds Service and Bet Acceptance System.

Vermantia’s award-winning FLAVOR suite of SSBTs are also set to be showcased, giving a first-hand, futuristic look into a convenient, digitised and completely cashless retail experience along with its V-POS complete betting ecosystem, offering premium content bundled with both card and mobile payment solutions.

As a final fixture, Vermantia’s industry-leading content-driven technologies, including its satellite broadcasting and streaming service will be available to all looking to enjoy the thrill of live sporting and racing action with less than one second latency, along with CONNECT, supplier’s proprietary content management and publishing platform.

Peter Woodfine, Business Development Director at Vermantia, said: “When it comes to our industry, Betting on Sports is always going to be a headline fixture. It is so important to offer a truly immersive betting experience to modern audiences, and we’re here to transform the customer journey.

“We’ve put together a fantastic line up for this year – which not only deliver the industry’s best end-to-end content solutions but can also be tailored to individual partners to ensure what they offer suits the needs of their market.”

Peter Woodfine will also be speaking at the ‘Retail – Leveraging the Customer Experience’ panel at Betting on Sports on Thursday 19th September at 12.05 in Conference Room 1, presenting Vermantia’s insights into what bookmakers can do to enrich the customer experience and make retail the customer’s preferred channel.

About Vermantia:

Vermantia is a leader in omni-channel content solutions for lotteries, gaming and betting operators worldwide. The company constitutes a one-stop-shop for bespoke data and picture content featuring thousands of live events a year, including premium quality horse and greyhound racing from countries such as the United Kingdom, United States, Australia, and South Africa. These are supported by the most comprehensive portfolio of virtual sports on the market. Founded in 2007, the company has offices in Athens and Italy, as well as representatives in the U.K., CIS, and Nigeria, allowing it to partner dozens of international operators across 32 countries. In March 2018, Arena Racing Company (ARC) acquired a majority stake in Vermantia, expanding its broadcast infrastructure and technological capabilities, allowing it to create a market-leading content & data hub. For more information about Vermantia visit


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