Montreal, QC. July 31st, 2019 – William Hill US, America’s leading sports book operator, today announced a partnership with Income Access, Paysafe Group’s marketing technology and services provider. The partnership will enhance the current William Hill US affiliate program by adding an industry leading tracking and reporting solution that will support affiliates as they optimize their performance in New Jersey. This also will increase the opportunity to add affiliate partnerships in additional states where William Hill US operates.
The launch of the revamped William Hill US affiliate program on the Income Access platform will offer affiliates the opportunity to quickly launch campaigns for the leading sports betting company, which currently operates more than 100 sportsbooks across the United States. With a heightened focus on innovation and sports betting experience, both William Hill US and its affiliate partners will all benefit from a robust tracking software with in-depth reporting, flexible commission schemes and a comprehensive ad serving tool.
Giving players the option to take the sports book with them wherever they go, William Hill US also offers live ‘InPlay’ wagering across a variety of sports, including football, basketball, baseball, soccer, hockey and other select events throughout the year.
Sharon Otterman, Chief Marketing Officer at William Hill, said: “Partnering with Income Access will open William Hill’s doors for a brand-new affiliate program in the US. By offering our affiliate partners this platform, we aim to make strong and lasting partnerships.”
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “We are delighted to partner with a company that possesses the industry experience and reputation of William Hill. The launch of its affiliate program in New Jersey will offer partners a way to expand their presence in an exciting market.”
About William Hill
William Hill PLC is one of the world’s leading betting and gaming companies, employing over 16,000 people. Its origins are in the UK where it was founded in 1934, and where it is listed on the London Stock Exchange. The majority of its $2.1 billion annual revenues are still derived from the UK, where it has a national presence of licensed betting offices and one of the leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US currently operates 113 race and sports books in Nevada and the state’s leading mobile sports betting app. William Hill is operating in New Jersey at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app. William Hill is a licensed sports betting provider in numerous casinos in Mississippi, West Virginia, Pennsylvania, and Rhode Island and serves as the exclusive risk manager for the sports lottery in Delaware. William Hill also has licensed operations in The Bahamas, Italy and Spain and serves online customers throughout the world from its online headquarters in Gibraltar.
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, The Stars Group and TwinSpires.
About Paysafe Group
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
With over 20 years of online payment experience, an annualized transactional volume of over US $85 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.
Visit us at www.paysafe.com.
Public Relations Manager
William Hill US