Cherry AB subsidiary ComeOn coming to Denmark


Competition in Denmark’s gambling space continues to increase. The latest entity to step into the action is ComeOn, a subsidiary of gaming operator Cherry AB. ComeOn has announced that it has been awarded licenses by the Danish Gambling Authority (DGA) to a sportsbook, as well as its casino products to the Danes.

cherry-ab-subsidiary-comeon-coming-denmark2The licenses will be valid for five years, the maximum allotment provided by Denmark’s gaming regulations. ComeOn CEO Lahcene Merzoug said in a statement, “We are thrilled to be able to offer the Danish players our products and services. We have been preparing for this for quite some time and we have some really interesting things coming up.”

With the new gaming licenses, ComeOn increases the size of its portfolio, which previously included Sweden, the U.K., the German state of Schleswig-Holstein and Malta. The company also has a sports gambling license in Poland.

ComeOn offers a number of titles that have been proven to be popular elsewhere. Among these are Casinostugan, CherryCasino, EuroLotto, GetLucky and others. It isn’t clear when the company will go live in Denmark, or which products will be offered.

The platform employs a full know-your-customer solution with each deposit, which ComeOn states gives it the ability to allow gamblers to immediately jump in on the action without having to suffer through a drawn-out registration process. It adds that its withdrawal process is “one of the fastest in the market.”

Cherry AB has been setting itself up to operate through the European Union and ComeOn is a major part of its future. Last week, the subsidiary introduced its Galaksino brand to the Finnish market, the second “pay and play” brand offered by the entity in Finland. It launched Nopeampi in May 2018, and Merzoug said at the time, “Following the launch of successful pay and play brands such as,, and, we are happy to be able to bring yet another exciting brand to the Finnish audience. With we hope to cater for a larger portion of the Finnish market, with a brand that will be different in both experience and marketing concepts.”