bwin, the leader in German sports betting, has chosen Fresh8 Gaming to support their advertising across Germany and Austria.
bwin will use Fresh8 across their marketing channels including programmatic, display and social. The deal will see bwin adverts pushed automatically across tier 1 publishers including Bild and other big German sports news sites. This is the third GVC deal for Fresh8 with their technology already live with Coral and Ladbrokes.
Fresh8 creates optimised marketing assets automatically from an operator’s event and CRM data. This optimises bwin´s marketing spend through real-time creative decisions and minimises the time and overhead of producing, and distributing, digital marketing assets by hand.
Andrew Sharland, CEO at Fresh8 Gaming, commented, “We are thrilled to enter the German and Austrian market with the region’s market leader. Such an iconic brand backing our product and technology is a big win for us. They really understand how automation in marketing departments can be the next big driver of revenues for their business.”
A spokesperson of bwin: “bwin differentiates itself from the competition in its marketing through its deep customer understanding. We analyze target group behavior and generate as many touchpoints as possible across channels (digital, TV, out-of-home, print, sponsoring, social) on the fans’ way to match day. Thanks to the partnership with Fresh8 we are able to bring this difference home in real time and personalized for our customers. It also enables us to do this automatically and on a large scale across all our advertising channels.”