Launch comes as part of long-term partnership which sees Playtech roll out its product & services to GVC’s top brands
London, June 26 2019 – Playtech, the world’s leading omni-channel gambling company, is pleased to announce the successful roll-out of its industry leading casino offering in multiple markets across GVC’s leading brands – including bwin, Sportingbet, partypoker, PartyCasino, Foxy Bingo, Foxy Casino and Crystalbet.
The UK, Spain, Italy and Georgia have become the latest key markets in which GVC has launched Playtech’s award-winning content on its legacy brands following the signing of a long-term partnership between the two companies earlier this year. In the UK bwin and Sportingbet will also take the exclusive Casino tab already offered on GVC’s Ladbrokes and Coral brands, extending the Playtech gaming eco-system across GVC Group’s UK brands.
GVC’s customers are now able to experience the industry leading gaming experience that has become the gold standard for the principal operators in regulated markets. Powered by its data driven IMS platform, Playtech’s products and services integrate with the operator’s own technology to deliver a seamless player journey across all verticals and channels, providing the player with access to an industry leading portfolio of over 600 games, including the leading branded games and cross vertical progressive jackpots and bonus functionality, providing a seamless cross product customer journey.
Playtech and GVC’s partnership is also live across the key regulated markets of Belgium and Greece, where GVC holds a casino licence for its Sportingbet and Vistabet brands. In addition, the coming months will see the partnership continue to expand with launches in further regulated markets in 2019 and into 2020. The breadth of Playtech’s innovative omni-channel products combined with its data driven commercial, compliance and safer gambling services make Playtech the leading technology provider in regulated and regulating markets globally.
Meanwhile, Playtech is also now partnering with market leading brand Betboo in the fast-growing Brazilian market. Latin America is a significant market for both companies, with Playtech building on its leadership in the region established through its omni-channel presence in Mexico and Columbia.
Shimon Akad, Playtech COO, said: “This programme of key launches represents the first stage of what we believe will be a significant, long-term partnership with GVC. GVC’s desire to bring Playtech’s products and services to all of its customers across its portfolio of leading brands underlines Playtech’s position as the preeminent technology partner in regulated and fast-growing markets. We have a longstanding partnership with GVC and we are pleased to see it grow. This deal is a real testament to the hard work of all our teams, especially the innovation of their content and services.”
Shay Segev, GVC’s Co-COO, added: “Our strategic partnership with Playtech goes from strength to strength, driving growth in both of our businesses. Playtech’s content has already proved hugely popular with our customers where it is already live and we look forward to rolling it out in further markets over the coming months.”
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.