Flexible features to support operators and advance player acquisition and retention strategies
Thursday 13th June 2019: Innovative slots developer Blueprint Gaming has developed a new range of marketing and promotional tools for its leading range of games, designed to support operator promotional activities and bring exciting new gaming experiences for players.
Following extensive customer and consumer research, the new tools are flexible to allow operators to use them at any stage of the player lifecycle, offering new opportunities to attract new customers, retain existing players and increase dwell time.
Complementing Blueprint’s existing range of successful tools including Free Spins and Win Spins, the new features include:
– Award Game which is closely linked to Blueprint’s hugely successful Jackpot King series of games.
– Leaderboard feature with a twist, which appeals to all levels of play.
– Powerful in-game messaging tool.
– Series of game lobbies to allow improved mobile player journeys.
The range of new marketing features will be overseen by Alex Naspe, Head of Promotions and Marketing Tools, who joins Blueprint Gaming following a successful career holding senior positions at Genting and Rank Interactive.
Commenting on his appointment, Alex Naspe, said: “I’m delighted to have joined Blueprint Gaming and am excited to be helping the team with the continued development of its industry leading games portfolio, as well as bring innovative new marketing and promotional tools to enhance the player experience.
“Coming from the operator side of the industry means the input I can impart will ensure Blueprint’s tools continue to be developed with the operator and players at the heart of the experience.”
Matt Cole, Managing Director at Blueprint Gaming, added: “These new tools are a key focus for us this year. We’ve worked closely with numerous top tier operators to gain feedback on their desired promotional activities and how best we can support them.
“Alex has gained valuable experience through his previous roles at leading operators and will prove to be a valuable asset to the Blueprint team as we provide the highest standard of support to our customers.”
Blueprint Gaming is a leading UK based game studio and part of Germany’s Gauselmann Group. It creates exciting slot games for the global online and mobile markets and its games are also available to be played on over 100,000 land-based gaming terminals across the UK, Germany and Italy.
As well as its original content, which has become hugely popular, it has developed successful slots based on a broad range of third party brands, offering players familiarity and operators unique marketing opportunities.
Blueprint Gaming design and development team strives to push creative boundaries in the creation of slots that are as successful for its operating partners as they are entertaining and engaging for its players.
Blueprint is licensed to develop and supply online games by the UK Gambling Commission and Alderney Gambling Control Commission. The company’s slot release The Goonies picked up the “Game of the Year” crown at the Gaming Intelligence Awards 2019.