(UNITED KINGDOM, London – 11 June 2019) Superbet, the largest sportsbook operator in the regulated Romanian market with a growing presence in Poland, has selected Betgenius as its new in-play trading partner.
The long-term deal will see Betgenius provide Superbet with its industry-renowned live betting content for all sports, including football, basketball and volleyball, across both online and retail.
Via the cutting-edge Betgenius trading console, Superbet can now drive profits by customising all areas of sportsbook management, from fixtures and bet types offered to margin levels and suspension triggers.
Vlad Ardeleanu, General Manager Superbet Romania, said: “We are delighted to work with Betgenius as for Superbet’s business it is critical to work with the best possible partners. Having the right technologies integrated into our final product is a key component for our overall growth strategy.”
Matt Stephenson, Global Partnerships Director at Betgenius, said: “Investing in high quality, proven products is vital for an operator with the ambitious and exciting growth plans of SuperBet. Our in-play trading service, which includes market-leading products for popular local sports like football, basketball, volleyball and handball, will no doubt play an important role in driving growth for SuperBet across their core Eastern European markets.”
Betgenius now works with Romania’s top two operators – Superbet and Fortuna – and has been awarded a Class II supplier licence by the country’s regulator.
Founded in 2000, Betgenius is the leading provider of sophisticated data-driven software to regulated sportsbook operators. Our multi-award-winning technology is built to help our partners maximise their performance through a turnkey platform, outsourced trading and digital marketing solutions. Betgenius’ bespoke solutions empower operators to take total control of their brand and trading strategy in order to create a unique proposition, drive operational efficiency and boost profits. As part of Genius Sports Group, the global leader in sports data, technology and integrity, Betgenius prides itself on being the most trusted partner to the global sports betting sector.
Founded in 2008 by CEO Sacha Dragic, Superbet’s retail network spans across over 1,200 shops in Romania and Poland, and offers customers pre-match and live sports betting, slots, virtual betting and lottery offerings. Superbet launched online operations in Romania in February 2016, releasing a mobile native app in September 2018. The Company launched retail operations in Poland in November 2017, with the launch of online sports betting scheduled for late 2019. Superbet’s technology platform and proprietary betting engine further positions the Company to expand throughout Central Eastern Europe and in the broader global online sports betting vertical.