Casadeapostas.com, a client of Betradar – the world’s leading provider of sports and betting-related data services – is making its mark on the thriving Brazilian market by sponsoring top football clubs Bahia, Botafogo, Cruzeiro and Santos.
As part of the partnerships, Brazil-based Casadeapostas.com is benefitting from front-of-shirt exposure as well as access to a tailored package of rights for each club, featuring digital and activation opportunities to engage with fans of the country’s most popular sport.
All four clubs currently compete in the Campeonato Brasileiro Série A which runs until December 2019.
The partnership opportunities were facilitated by Sportradar’s holistic marketing solution ad:s, which capitalises on the company’s unique position at the intersection of the sports and betting industries to deliver tailormade marketing proposals that help bookmakers stand out from the crowd.
Casadeapostas.com is part of a growing number of betting businesses looking to streamline and maximise their advertising and sponsorship opportunities through ad:s.
Hans Schleier at Casadeapostas.com said: “We are very proud to partner with each of these prominent clubs, each with their own history and successes. Casadeapostas.com are a brand with ambitious plans for our home market. We look forward to working with the clubs and Sportradar to further activate these partnerships together and bring excitement to football fans around Brazil.”
Hampus Lofkvist, Sportradar’s Director, Global Sponsorship, said: “We want to congratulate the team at Casadeapostas.com on their official partnership with four of Brazil’s top clubs. This is a major move that will enhance the brand’s visibility and connect them with fans throughout Brazil and the wider continent.
“Partnerships such as this give us further confidence that Sportradar ad:s will continue to support bookmakers around the world with their marketing efforts. We look forward to working with Casadeapostas.com and the clubs to ensure a mutually successful collaboration.”
Betradar is the betting arm of Sportradar, the global leader in analysing and leveraging the power of sports data. Underpinned by almost two decades of betting and data knowledge, Betradar offers a complete 360-degree product portfolio with everything a bookmaker needs to successfully run their business, including Betting Services, Gaming Solutions, Live Streaming, Betting Stimulation and our signature all-in-one risk management and trading solution, Managed Trading Services (MTS). This includes fixtures, live odds, esports and virtual gaming solutions.
Betradar also provides ad:s, a solution that assists operators to enhance their marketing and sponsorship efforts. Our diverse portfolio enables us to support clients in meeting the challenges and demands of the international bookmaking industry across both new and established markets, whilst maximising their profits. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 600 bookmakers in over 100 countries.