SBTech signs major multi-year sportsbook extension with ComeOn

TAGs: ComeOn, SBTech

Online operator renews long-term partnership with SBTech to drive new market expansion and continue rapid growth for its extensive brand portfolio

SBTech signs major multi-year sportsbook extension with ComeOn5th June, 2019 ­­– SBTech, the leading technology supplier to the regulated iGaming sector, has agreed the renewal of a long-term partnership with ComeOn enabling the well-established operator to expand its brand presence into new markets and continue its rapid growth.

ComeOn, is one of SBTech’s longest standing and largest sportsbook customers with the innovative technology supplier powering the operator’s extensive brand portfolio, including and in Sweden, both of which have performed strongly since the introduction of new regulation in January this year.

Today’s agreement is the fifth contract renewal between SBTech and ComeOn since the company’s first brand was launched in 2009 and will allow the operator to deliver a best-in-class product and differentiated user experiences to players, both in established and in new territories, through SBTech’s award-winning sportsbook technology.

In addition, it will give ComeOn full control of its operations from one central location, offering comprehensive localisation capabilities, a powerful bonus engine and extensive responsible gaming tools.

SBTech supplies ComeOn and its brands with a complete suite of sports betting solutions including access to its fully responsive front-end solution, live betting, live streaming, horse racing, greyhounds, IMG tennis data and streaming, live score, live match tracker and live statistics.

ComeOn’s innovative approach has also seen it integrate SBTech’s API-driven differentiation technology enabling the operator to personalise and customise its offering. This includes a wide selection of navigation styles, bet slip and front-end layouts, mobile configurations, widgets, and designs and trading strategies benefiting ComeOn with further differentiation, low upfront costs and speed to market.

Richard Carter, CEO, SBTech, said: “Our decade-long relationship with ComeOn continues to go from strength-to-strength with our innovative technology and new features enabling it to power new brands, broaden its footprint into new markets and offer its customers the ultimate, personalized online and mobile sports betting experience.

“This is the fifth renewal between both companies and I’m extremely confident we will continue to help ComeOn to reach new heights as it expands and breaks new ground.”

Lahcene Merzoug, CEO, ComeOn said: “At ComeOn we always strive to give our players an awesome experience. With many successful brands across different markets we are committed to offer the best products to our players. Therefore, we are very excited to continue our successful partnership with SBTech and we are confident that together we will be able to find new great opportunities and keep offering our players a great sportsbook experience”

About SBTech

SBTech is a global leader in omni-channel sports betting and gaming, with more than 1,100 employees in 10 offices worldwide. Since 2007, the group has developed the industry’s most powerful online sports betting and casino platform, serving licensees in more than 15 regulated territories.

SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land-based casinos, horse racing companies, and igaming start-ups. The group supplies highly flexible betting and gaming solutions to clients looking for exceptional configurability and the quickest route to market, complemented by proven business intelligence and reporting capabilities.

The SBTech offering includes its seamless sportsbook, Chameleon360 igaming platform, managed services, on-property sportsbook and omni-channel solutions that provide players with constant access to sports and casino products across all online, mobile and retail channels.

Supported by unrivalled expertise in trading and risk management, acquisition and CRM, and the highest standards of regulatory compliance, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and record revenues.

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