Family-owned igaming company Cashmio and Finnish singer Anna Heiskari (artist name ABREU) begin a collaboration to improve living conditions of homeless dogs in Vyborg, Russia. Cashmio donates one percent of its profits from the Finnish market to the charity organisation Viipurin koirat (Dogs in Vyborg).
Pop singer ABREU is one of the most successful female singers in Finland. She was the runner-up of the third season of Finnish talent show “Idols” and became one of the best-selling Idols contestants. Today, she is among the 100 best-selling music artists of all time in Finland. Known for being a spokesperson for animal rights, she emphasizes the importance of sharing the same values with her collaboration partners:
“Animal welfare has always been very important to me, and I couldn’t be more excited to start this new partnership. It’s incredibly great to use this opportunity to help homeless dogs that are in need of care .”
The other partner in the collaboration is Finnish-Swedish igaming company Cashmio that will donate 1 percent of its profits from the Finnish market to the homeless dog organisation Viipurin koirat. The campaign will be visible both on Cashmio’s site and its social media channels.
The founder and CEO of Cashmio, Maria Boelius, highlights responsibility in everything the company does:
“We want to offer our players the world’s happiest casino that is a place to have fun in a responsible way. It’s important that our values are visible in everything we do, and through this campaign, we want to spread our social responsibility outside our own operations.”
“Being a dog owner myself, it feels great that we can help to find loving homes for these dogs. We share a passion for animal rights with Anna, and I could not be happier that she agreed to raise the awareness of our campaign”, Boelius summarizes.
Since 2006, the organisation Viipurin koirat (Homeless Dogs in Vyborg) has worked relentlessly to improve the living conditions of homeless dogs in the Vyborg area, Russia. The organisation supports local dog shelters and helps to place dogs in Finnish families. All of their operations are based on donations and volunteer work.
“We are extremely happy to start this collaboration with Anna and Cashmio. This will help us to enhance sterilization processes and improve the living conditions of the dogs. This will also ease our constant worry about not having enough food or other basic supplies for these dogs, Aino Arjas, the chairperson of Dogs in Vyborg, explains.
Cashmio was launched in May 2016 by two entrepreneurs with the aim to create the world’s happiest casino . Today, the company has 25 employees from 10 different countries. Cashmio is licensed in Malta under MT Secure Trade Ltd.
