Karolina Pelc, the former LeoVegas Casino Director and VP Innovation at SG Digital, joins CEO Chris Reynolds, ex Managing Director for the British Horseracing Board (BHB), as part of the executive team for the group consisting of Games Marketing Ltd and Felt Gaming Ltd.
Established in 2003, Games Marketing is the leading provider of proprietary table games owning the exclusive worldwide online rights to over 50 renowned table games such as 21+3™ , Perfect Pairs™, Caribbean Stud™ poker and Double Ball Roulette, with licensing deals in place with giants such as Evolution Gaming, Net Ent, Playtech,Bet365, PokerStars and many others.
Games Marketing also holds the exclusive digital distribution rights to Galaxy Gaming’s Table Game Portfolio and is a leader in the licensing of Hollywood entertainment brands, having previously packaged high profile deals such as South Park for Net Ent, Sharon Osbourne for Gala and the Osbournes for Microgaming.
In her new role as CPO, Karolina will focus on identifying and exploiting new commercial opportunities for Games Marketing products as well as joining Felt Gaming’s CEO John Parsonage, in creating distinctive competitive advantages for the Company and positioning Felt as the industry leading, proprietary casino table games supplier.
“This opportunity is a perfect fit for me. I thoroughly enjoy working with table games and live casino products and in this role, I get to engage with both B2B suppliers as well as Operators, collaborate on new ideas and strive for innovation together. I am also very excited about the future plans for the business within the sphere of social and live casino segments which will bring something completely new into these rapidly growing areas.”
“Karolina brings in depth industry knowledge and expertise to our fast growing business which will help us diversify and expand on the solid base we have built over the past 15 years” said Chris Reynolds, the CEO. Karolina’sprevious experience within leading operators such as Betsson and LeoVegas will add a new perspective and enhance our understanding of and ability to meet operator needs.
Karolina had previously held a variety of roles within product and marketing, is a vocal ambassador for gender diversity in Online Gaming and has been voted top 10 Most Influential Women in 2018 by Igaming Business as well as Top 25 People to Watch in 2019 by Global Gaming Business.