Play’n GO, a supplier of premium slot machines, has teamed up with Svenska Spel Sport & Casino in Sweden. It’s a huge step forward for the company, given Svenska Spel’s position as one of the largest gaming companies in the country, and is part of the company’s plan to continue expanding in the region.
Play’n GO was ready to blast out of the gate in Sweden when the country updated its gambling regulations this past January. It has already inked deals with several Swedish operators and doesn’t show any signs of slowing down. The deal with Svenska Spel is just the latest after the casino began offering online casino games in the first quarter of the year.
According to a statement by Play’n GO CEO Johan Törnqvist, “At Play’n GO we pride ourselves on working with the best in the industry, and this partnership with Svenska Spel Sport & Casino illustrates that.
“They are a hugely respected entity in the Swedish market and have already gained a substantial portion of the online casino market since adding casino games to their offering. To be working with them and entertaining their audience is a great step forward for us and for Sweden.”
Jonas Nygren, the VP for Casino with Svenska Spel, added, “Adding top-quality games to our offering here at Svenska Spel Sport & Casino is a high priority for us, so a partnership with Play’n GO made perfect sense.
“Their reputation of producing engaging and enjoyable content means we can be sure we are providing our audience with first-rate entertainment.”
Svenska Spel is a state-run company and has seen significant growth over the past couple of years. Most recently, with the inclusion of online games, its digital business jumped 14% year-on-year and revenues from mobile-based gambling climbed 21%. Digital sales now reportedly account for about 36% of the company’s entire business.
When reporting the first-quarter performance last week, Svenska Spel CEO Patrik Hofbauer stated, “Now we are finally up and running with the new Svenska Spel in a re-regulated gaming market. During the first quarter, we show that we are stable as the entire Swedish people’s gaming company. Our focus ahead is to further strengthen our products and services to give our customers even better experiences, but with continued consideration of our customers.”