Revamped affiliate channel of online sportsbook with focus on customer value will be powered by Income Access software
Montreal, QC. 23rd January 2019 – BetRegal.com, a Malta-based online sportsbook and casino brand focusing on the UK and continental Europe as well as developing a presence in the Latin American market, has launched an upgraded affiliate programme in partnership with Income Access, Paysafe Group’s marketing technology and services provider. The existing BetRegalAffiliates programme has migrated to the Income Access software as part of the brand’s strategy to optimise the performance of its affiliate channel and its affiliate partners.
Launched in 2017, BetRegal.com provides a sportsbook with a strong focus on player value through reduced-margin betting odds on a wide range of sports. The brand’s pre-match sporting events run the gamut from Premier and Champions League football, NBA basketball and NHL ice hockey to tennis, Aussie Rules football and badminton. BetRegal.com also offers an extremely wide selection of in-play betting options.
The brand features a cutting-edge online casino with a wide array of original and branded video slots, casino games and scratch cards as well as live-dealer versions of roulette, baccarat and French/immersive roulette, among other table games.
In addition to the strength of the brand’s offering and its emphasis on providing player value, affiliates have another reason to join BetRegalAffiliates following its relaunch on the Income Access platform, which has won the EGR North America ‘Acquisition & Retention Partner’ award for the last four years. Affiliates will benefit from the software’s campaign targeting functionality and in-depth reporting as well as the programme’s sophisticated marketing materials – widgets, calculators and other interactive creatives boasting higher engagement rates than standard banner ads.
The revamped affiliate programme will launch with a revenue share commission structure, though CPA and hybrid deals are available on request.
Aly Lalani, Marketing Director at BetRegal.com, said: “At BetRegal.com, customer experience is at the forefront of our thoughts, not only for our valued clients but also for our partners. Affiliates are a vitally important element in our acquisition strategy, and we feel that the upgrade to Income Access, the industry-leading affiliate software, puts our affiliates in the best possible position to be successful.”
Tara Wilson, General Manager at Income Access, Paysafe Group, said: “The online sports-betting vertical continues to evolve at a product level, and we’re excited to support an innovative sportsbook like BetRegal.com as it places more emphasis on its affiliate channel. Our technology will ensure that BetRegal.com and its affiliates are well placed to maximise their revenue and overall business growth.”
Contact BetRegal.com to learn more about the upgraded BetRegalAffiliates programme.
While the BetRegal.com brand may be relatively new, the management team behind the scenes is not. BetRegal.com is run by a team that has grown up in the iGaming space, working with, and for, some of the largest brands in the industry. With that experience comes a knowledge of what customers are looking for in a brand. BetRegal.com is focused on providing the most value possible to our customers within a safe, secure and enjoyable wagering environment.
BetRegal.com is committed to an aggressive sportsbook pricing model, as well as differentiation based on in-brand products like ‘BR Bot’, our wager recommendation engine that combines user betting history with machine learning models to recommend potential value wagers to our customers. Licensed in the UK, Malta and Curacao, BetRegal.com has enjoyed steady progress since inception and is now focused on accelerated growth.”
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About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.
About Paysafe Group
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
With over 20 years of online payment experience, an annualized transactional volume of over US $80 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.
Visit us at www.paysafe.com.