Blackbet, the Isle of Man-headquartered sports-betting operator, has partnered with marketing technology and services provider Income Access. Blackbet will integrate Income Access’ affiliate software for the launch of an umbrella affiliate programme for its Nigeria and UK-facing brands in Q1 2019.
Blackbet’s Nigerian and UK online sports-betting sites have been developed to appeal to customers in the respective markets. Blackbet.ng allows Nigerian players to wager online on a wide range of sports that are popular in the country, including European football, American football, baseball and international cricket as well as virtual sports, with in-play betting also offered.
The operator’s UK-facing brand Blackbet.co.uk, which is powered by FSB, offers horse-racing wagering and an online casino with a broad selection of slots and table games in addition to betting on a wide range of football and other global sporting events.
To allow Europe and Africa-focused affiliates to promote these online sportsbooks, Blackbet is preparing to launch an affiliate programme powered by the Income Access affiliate platform. The software will enable Blackbet to track, analyse and optimise all aspects of the programme. In addition, the platform’s Ad Serving tool will ensure that affiliate campaigns can be targeted down to a city level and according to device and language in both the UK and multilingual Nigeria, where smart phone and tablet usage is rising.
Although the affiliate channel will be managed directly by Blackbet, Income Access is supporting the programme’s development based on the company’s depth of experience in the iGaming affiliate space.
Chima Onyewuchi, Business Intelligence & Affiliates Manager at Blackbet, said: “We are pleased to partner with Income Access to launch the Blackbet affiliate programme. Having a trusted technology partner like Income Access means we can offer a one of a kind value-added service to affiliates promoting our brand.”
Tara Wilson, General Manager at Income Access, said: “The sports-betting industries in Africa and Europe continue to evolve, and we’re excited to provide technology support to innovative operator Blackbet, as it focuses on player acquisition in markets such as Nigeria and the UK.”
Contact Blackbet for more information on its partnership with Income Access.
Blackbet is a small and vibrant family of sports and gaming enthusiasts (read: fanatics). Millions of people around the world play sportsbook and casino games every day, and the sector is one of the world’s fastest growing and voracious arms of the entertainment market. Our ambition is to expand and delight the global gaming community by bringing safe, imaginative and innovative sports play to a new generation, simplifying the platform and delighting new customers play-by-play.
At Blackbet, our mission is clear. We are here to make each and every one of our community’s gaming experience better in every way. And if you have a problem or query? We have a clued up customer service team who can help. Each and every one of us is passionate about captivating and growing a new community of sports fans. We have spent months researching the market, speaking to sports and gaming fans, reaching out to gamers and looking at what the market needs, to deliver what we believe will be one of the most powerful plays in the intersection between sports and entertainment.
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
Business Intelligence Manager
Email: [email protected]
Website (Nigeria brand): https://www.blackbet.ng/
Website (UK brand): https://www.blackbet.co.uk/