Kostandina Zafirovska: “Diversity should be the norm not a one-off occurrence”

TAGs: BtoBet, Kostandina Zafirovska

BtoBet’s CSO participates in “Careers and Women in Gaming Workshop”

Kostandina Zafirovska: “Diversity should be the norm not a one-off occurrence”BtoBet’s Chief Sales Officer, Kostandina Zafirovska, took center stage at the “Careers and Women in Gaming Workshop” that recently took place at the Sigma convention in Malta. Together with other female C-Level executives, the workshop discussed various aspects amongst which how iGaming companies promote and encourage successful women to further their career in the industry.

“I truly believe that BtoBet distinguishes itself in this matter,” comments Zafirovska. “As a company we have always had at our core a policy which makes treasure of the skills, potential, and talent of the person, irrespective of gender, nationality, religion, or sexual orientation. It is inconceivable that in an age characterised by quantum leaps in terms of technology, you still hear unfortunate stories stemming from discrimination.”

Zafirovska further added that at BtoBet diversity is not seen as a one-off initiative. “When you look at our organisational structure you tend to realise how diverse all the levels are. We truly take great pride and value each and every employee, and I consider this element as being one of the major contributing factors that drives our success.” She added that research constantly indicates that there is a compelling business case in promoting equality, with companies with more diverse boards significantly outperforming less equal competitors.

Besides the obvious moral case associated with disparity, Kostandina stated that she is a firm believer that diversity also holds the key for the iGaming sector’s struggle in seeking to address its skills shortage.

About BtoBet.

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on:


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