LOT.TO and Betradar sign global partnership to enhance new numbers betting solution

TAGs: betradar, LOT.TO

30 November 2018: Award-winning lottery games and ilottery software provider, LOT.TO have today announced a partnership with world leading sports betting and data provider, Betradar, to further enhance their new fixed-odds Numbers Betting solution for bookmakers worldwide.

LOT.TO and Betradar sign global partnership to enhance new numbers betting solutionBetradar’s new Numbers Betting Online solution was launched last week as an upgrade from its existing retail offering. The solution with LOT.TO features simple play pages with live and upcoming draws, easily searchable lotteries, count down tickers for all games, links to results showing every winning market and emojis that indicate hot and cold picks. It is also fully responsive and customisable, can be quickly and seamlessly plugged into any betting and gaming platform with direct wallet integration, and supports a number of languages and currencies.

Andrew Lindley, Co-founder of LOT.TO said: “Globally, numbers betting is hugely popular, but the format of the games in betting shops and online has not evolved for some time; bets are largely limited to a few picks from a handful of national lotteries, with uninspiring odds, long periods to settlement and minimal entertainment for the player. We are proud to be launching this brilliant package with Betradar, which provides the market with real lotto draws from every corner of the world, with results occurring every minute and significant new gamification that makes for a fresh and utterly compelling offer.”

Greg Parsons, Sales Director Africa for Sportradar said: “LOT.TO has created a product that fills a significant gap in the digital marketplace, combining the best elements of lottery, sports betting and casino in the one single package. We’re hugely excited about the partnership with LOT.TO to help revolutionise lotto betting games by combining our quality betting data and partnerships with their digital UX.”

Betradar’s Numbers Betting is the world’s leading, most comprehensive lotteries betting solution on the market. It offers punters over 37,000 lottery draws each month from over 70 countries worldwide with 24/7 betting on numerous markets. Also known as lotto betting, Numbers Betting is a popular solution for betting and gaming operators around the world.

The combined service will be launched online initially as a fully-integrated package of games, data and reporting tools delivered through LOT.TO’s state-of-the-art API, with betting shop screen and self-service solutions to follow in 2019.

Licensed by the UK Gambling Commission, LOT.TO is the trusted B2B lottery partner of some of the biggest regulated gambling companies in the world. Backed by some of Europe’s most successful investors, LOT.TO makes lottery games more appealing, more accessible and more engaging for users. Their aim is to open up online lottery and bet-on-lottery to new partners, enabling companies to offer captivating mobile and online lottery games and lotto jackpots to their customers.

For more information about LOT.TO visit

Betradar is the betting arm of Sportradar, the leading global provider of sports data intelligence and live data services to the betting industry. Betradar offers services to suit every business, from data collection through to fully managed trading services (MTS). With our Live Channel, backed by our extensive portfolio of audio-visual rights, we offer round-the-clock coverage of live sports content streamed to betting websites and betting shops around the world. We are leaders in the provision of Virtual Sports content and sports betting games, with customisable solutions offering the ideal mix of realism, profitability and punter appeal. Our focus on technology and innovation has made us a premium partner for the media industry, offering sports content solutions for online and mobile customers, from live scores and statistics, to match visualisations and apps. Uniquely in our industry, we also leverage our data to provide betting monitoring services to sports federations and law enforcement agencies to help in the fight against match-fixing. In the field of sports integrity, we are now firmly established as the world’s leading supplier.

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Sportradar Communications
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