New deal part of African expansion
Malta, 17th Aug 2018 – Helio Gaming, the innovative lottery supplier, has penned a deal to integrate its games with Lotto Joto, the leading Kenya-based operator.
All of Helio’s lottery games will feature the operator’s branding, alongside a range of localised features, making them the perfect fit for the African marketplace.
Richard Mifsud, CEO at Helio Gaming, said: “I’m very pleased to announce our partnership with Lotto Joto, and I am confident their customers will enjoy playing our games.
“We have extremely ambitious plans for expansion in Africa, which has a number of markets well suited our innovative lottery products.
“It is great that Lotto Joto are eager to take our products to the Kenyan market launching its first lottery game with a jackpot of 25 million Kenyan Shillings which is a great improvement on what is currently available.”
Andrey Sidelnikov at Lotto Joto, said: “We are delighted to have completed this agreement with Helio Gaming, and are looking forward to the benefits it will bring us.
“Having a partner that understands the importance of CSR, something very aligned with our own priorities, was really important to us, and their products have a proven track record of boosting acquisition and retention rates for operators.”
The agreement sees Helio continue its expansion in Africa, with Lotto Joto just one of several co-operations to be launched in the coming months.
The Malta-based supplier now offers a number of customisable lottery games including daily, weekly, and event-based draws, which can be branded by individual operators to appeal to a large number of customer demographics.
For more information on Helio Gaming or to arrange an interview with Richard Mifsud, please contact Robin Hutchison at Square in the Air on 0203 586 8272 or [email protected].
About Helio Gaming:
Helio Gaming, a fully scalable lottery engine system that offers multiple API functionality with which to integrate existing gaming platforms, customer relationship management, campaign management, affiliate management, and other marketing automation tools. Its portfolio includes custom-made lottery games to fulfil any operator’s lottery needs, including its flagship brand Lotto Hero. Such games can vary from operator-branded RNG lottery games, where the operator can tailor the game to their needs, lottery games based on the outcome of international lotteries, and much more. Helio Gaming’s products offer its partners a new vertical through which to grow and strengthen their player base and drive cross-sell between their other game verticals. These products give them the edge in what is a fiercely competitive sector and can be integrated easily and seamlessly into any platform.