Thursday 28th June 2018 – Bettorlogic, the leading betting analytics software company, has extended its partnership agreement with Betfair Australia to build a bespoke World Cup Match Centre for Russia 2018.
The standalone World Cup Match Centre launched in time for the tournament which is almost a fortnight in and is already seeing excellent engagement data. Bettorlogic’s match centre also caters for all the betting needs around the biggest sporting events of the calendar year.
Bettorlogic is providing previews for all 64 matches plus long-term previews for the outright, golden boot and group markets. The innovative widget will be a one-stop shop for stats, editorial, pre-match and in-running bet prompts for the tournament.
Examples include Bettorlogic predicting Switzerland would qualify from Group E ahead of Serbia following a successful qualifying campaign where they amassed 27 points from 10 games – level with Portugal.
On top of the World Cup content, Bettorlogic are to provide editorial previews for all Champions League matches and all Premier League fixtures, alongside daily coverage of the remaining Grand Slam Tennis tournaments in 2018 – Wimbledon begins next week.
Bettorlogic CEO Andrew Dagnall commented: “Our partnership with Betfair Australia has gone from strength-to-strength and we’re extremely proud of our World Cup Match Centre. Russia 2018 is a massive event for sports bettors and our bespoke match centre feature is already considerably enhancing the customer experience during the tournament.”
Betfair’s Content Director James McLoughlin: “We rely on Bettorlogic’s expertise across multiple sports and thought the World Cup was a great way to leverage their diverse skill set. Their expert previews are the best in the industry, in my opinion, and we wanted to showcase them on a bespoke betting hub. The engagement and impact on our bottom line has exceeded our lofty expectations.”
Founded in 2004, Bettorlogic build databases across major sports in order to deliver content specifically for those who bet on sporting events. Using industry leading analytical and modelling skills enables the award-winning B2B firm to create software that generates compelling bet prompts.”