BUSINESS

LOT.TO expands African business with landmark Gambia lottery deal

TAGs: iLottery, LOT.TO

Gambians will soon have access to the world’s richest lottery games after the country inked a deal with UK-licensed iLottery provider LOT.TO to power its first nationwide lottery.

LOT.TO announced that it is working on an advanced online game platform tailored to the Gambian market after the country decided to lift its ban on lotteries.

It would be recalled that The Gambia’s former President Yahya Jammeh banned the numbers game completely in 2015, depriving the country’s 2 million people access to international lottery games such as the U.S.’s Mega Millions and Powerball.

The LOT.TO games were created so that Gambians could participate in these lotteries without breaking the bank and for players to experience the thrill of winning large prizes, according to the company’s Customer Success Head Rob Lawson.

Lawson said LOT.TO is ready to meet the demand of the newly liberalized Gambian gaming market and that they’re excited to work with Lotto-Bi for the launching of The Gambia’s first national lottery.

For his part, Lotto-Bi co-founder Joop Logger is hoping to expand its business into 10 other West African nations, including Guinea Bissau and Senegal after signing a deal with LOT.TO.

Aside from big international jackpot lottery, Lotto-Bi also offers fantasy games and a popular 5/90 game, based on the Ghanaian national lottery.

“Having initially launched with an in-house solution back in December 2017, we quickly realized that we needed an advanced online lottery platform to meet demand and fulfil the potential of the business,” Logger said in a statement.

For the past few months, LOT.TO has been busy expanding its services and rolling out a suite of new, online lottery games into the African market. LOT.TO games, offered on a B2B basis, allow African players to play for and win full-scale prizes from some of the leading lottery draws around the world.

Before going to The Gambia, LOT.TO struck its first African deal with Nigeria-based gambling operator Western Lotto to offer the new games to players on the continent.

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