Groundbreaking solution harnesses intelligent data for a seamless customer experience
Malta, 5th February 2018: XCaliber, the B2B gaming technology business area of Cherry AB, has unveiled its new Responsive Framework (code name XCAF), a solution that enhances an omni-channel experience for both operator and end-user with a seamless one-page structure and streamlined data services.
Powered by a modern front-end framework in Angular, and a fully optimised API using GraphQL, the XCAF Responsive Framework allows operators to run custom campaigns across all casino channels tailored to individual customers.
The new technology is highly efficient, using a single lobby with intelligent data to deliver games matched to a customer’s device and preferences, and it enables operators to continuously deliver high quality products from inception to market in less time.
The solution has been rolled out with Eurolotto, and will continue to be integrated with XCaliber’s current and future partners.
Dario Arruda, CEO of XCaliber, said: “Promoting a seamless customer journey based on intelligent use of data should be at the heart of every operator’s approach, and with the launch of our new Responsive Framework we are delivering a pioneering solution that more than meets this challenge.
“We have grown to become one of the industry’s leading suppliers of optimised technical solutions, and we look forward to rolling this product out with more of our partners in the coming weeks.”
XCaliber has established itself as a premium supplier of technology solutions, signing a landmark deal with daily fantasy sports platform FSport in April 2017 and winning two titles at Malta’s Best in Business Awards.
For more information on this release or to arrange an interview please contact Tom Lewis at Square in the Air on 020 3586 8257 or [email protected]
XCaliber is one of Cherry Group’s most recently launched business areas. XCaliber is a B2B technology company which offers innovative products and services to partners, gaming operators and beyond. Customers get access to the market-leading gaming platform along with many innovative tools, performance tracking tool Omarsys and payments platform. The company has its headquarters in Malta and an additional office in Poland.