Free-to-enter games will support player acquisition and retention
5th February 2018, London – RISQ, the B2B-only jackpot risk management specialists, and SportCaller have unveiled a series of World Cup prediction games which promise to add a new dimension to player-retention.
The free-to-enter challenges ask players to predict the outcomes of the World Cup. From purely forecasting the winner of every tournament match (from the group stages to the final) to combining various individual match, stats and player-performance markets into accumulator-style propositions, these predictor games cover every angle of the event to deliver deep user-engagement.
One such game, Daily Question Predictor, asks customers to answer questions on every World Cup matchday, and can be specially customised by SportCaller, whose easily integrated model shortens time to market and reduces additional logistical costs for operators.
These Predictors are uniquely tailored to drive retention across all operator platforms during a period which will have a huge impact on 2018 revenues. They ensure enhanced engagement throughout the event, securing repeat visits with their updated leaderboards and tournament-long tracking.
RISQ’s B2B Director, Tom Mitchell, said the games had prompted a good deal of interest from operators keen to make the most of this summer’s tournament in Russia.
He said: “Integrating a sophisticated free-to-enter game any sportsbook generates a proven benefit across a number of KPIs – especially as dependable cross-selling techniques and user-engagement become ever more elusive for sportsbooks.
“Our research reliably suggests daily entrants and participation in free-to-enter games exponentially ramp with higher jackpots. With our game-changing Jackpot RNG taking these levels to new £25m heights, the possibilities are obvious for generating new traffic and encouraging social-sharing across all platforms and devices.”
Cillian Barry, SportCaller’s MD, added: “Our games have been proven to accelerate new-account acquisition and increase betting activity, with player-education and ensuing bet-conversion at the heart of every question.
“Partnering with RISQ on the football was a tap-in, since their customisable jackpot solution dangles jaw-dropping payouts. But it also offers a tiered-prize system, so even those players who lose out on a colossal prize pot, can still scoop valuable cash prizes in consolation.”
The chance for operators to increase the exposure of their brand, and harness some powerful cross-selling and promotional tool (with proven increased retention in excess of 80%) is plain to see. As a result, operator partners have been quick to sign up to harness the acquisition and retention qualities of jackpots with this timely World Cup product, and RISQ’s full roster will be announced after ICE later this month.
RISQ’s unique B2B-only platform allows affiliates, operators, platforms and game developers the opportunity to access and use jackpots in a scalable, and tailored fashion.
To find out more about RISQ see them in action at ICE 2018, please visit stand S8-255 or email [email protected] to book an appointment.
RISQ, a technology company based in the City of London, offer high level precision and data analytics in jackpot risk management. The company provide hedge bets and insurance on the outcomes of international lotteries and have access to the largest insurance limits in the industry. Their Jackpot RNG (Random Number Generator) is suited to a wide range of applications, tailoring odds, jackpot-size, and frequency to each operator’s specific needs. These scalable solutions stimulate traffic, acquisitions, and player behaviour in the global-gaming and digital-marketing sectors. RISQ think differently, seeking out opportunities that allow clients to increase their margins and maximise returns through innovative technology, allied to a unique corporate structure. They process over 40,000 bets per day, generating over £50m in payouts for a range of B2B partners. UK and Alderney-licensed, RISQ were the first company to offer an insured RNG solution and have scope to grow its limits up to £250m per play.