Stars Group’s Manuel Martinez discusses leveraging structured data for SEO at LAC 2018

Stars Group’s Manuel Martinez discusses leveraging structured data for SEO at LAC 2018

From showing a list of blue links with page descriptions, search results are now displaying a range of useful information about a given result page.

Stars Group’s Manuel Martinez discusses leveraging structured data for SEO at LAC 2018These enhanced results are also called “rich snippets,” because they give users a “richer” browsing experience. These snippets they provide additional information, sometimes even enhanced visual elements and snapshots of a website’s online offering, so while they do not necessarily rank higher than others, they offer an edge when in it comes to stealing clicks from the competition.

At the London Affiliate Conference and Financial Partners Expo 2018, Manuel Martinez, senior SEO manager of the Stars Group, will discuss the benefits of marking up websites with structured data.

“I [will] explain how to implement them [structured data], and I also give some tactical advice in creating a properly marked up website that receives more clicks and traffic from Google search,” Martinez said.

Martinez is a senior SEO manager working across brands for The Stars Group, including PokerStars, PokerStars Casino, BetStars, and Full Tilt. Early in his SEO career, Martinez was part of the SEO team at Win Technologies. Before joining what is now the Stars Interactive division of The Stars Group, he led an SEO team at Greenlight Digital where he looked after the agency’s gaming clients.

The London Affiliate Conference 2018 is the standout show in the iGaming affiliate space, allowing participants to engage with the biggest affiliates, operators and affiliate programs in the world. At the four-day event, participants will have the opportunity to network with over 5,000 delegates—3,500 of which are affiliates—in an easy-going environment. Delegates will also learn from the brightest minds in the iGaming sector and beyond during our two-day conference program.

LAC 2018 will take place over four days at the ExCeL London from Feb. 7 to 10, 2018.