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NYX Gaming Group expands footprint in North America with Betfair US agreement

TAGs: betfair us, Lorcan Kelly, Matt Davey, nyx gaming group

Tuesday, November 7, 2017 – LAS VEGAS, NYX Gaming Group Limited (TSXV: NYX), a market-leading supplier to casino, sportsbook, lottery and bingo operators across the globe, has increased its position in the US market by executing an agreement to integrate the NYX OGS (Open Gaming System) with Betfair US.

Betfair US operates TVG, a horseracing TV channel and pari-mutuel online betting network active in 35 states, and an online casino and horse-racing exchange in New Jersey, which process a combined total of approximately $2bn bets per year

Betfair US will obtain access to the full suite of NYX OGS content available in the New Jersey igaming market, offering hundreds of quality games from well-known studios, including NextGen Gaming, BetDigital and other quality providers.

Popular NextGen titles including DoublePlay SuperBet™, Gorilla Go Wild™, and the recently launched Glorious Empire™, will be made available to players in the Garden State.

Matt Davey, NYX Gaming Group CEO, said: “We’re pleased to have partnered with Betfair US, one of the leading names in New Jersey.

“The integration marks another milestone for NYX in the North American market as we continue to sign OGS distribution agreements with New Jersey’s licensed casino platforms.

“Betfair US will significantly expand its casino offering with high-quality NYX and third party content. We look forward to a long and successful relationship.”

Lorcan Kelly, Director Betfair Casino (US) added, “We are excited to be working with NYX and launching their OGS game content on our Betfair NJ platform. The agreement will allow us to significantly expand our games portfolio and bring a host of high quality new content to our customers.”

For more information, please contact:

Tresilian Segal | VP Marketing,
NYX Gaming Group Limited
[email protected]
+44 20 3249 8109

About NYX Gaming Group:
NYX Gaming Group Limited is a leading digital gaming provider, headquartered in Las Vegas, USA, with a staff of more than 1,000 employees globally. NYX delivers added value by adhering to the highest standards of customer service, probity, and responsibility. It has one of the broadest distribution bases in the industry, with over 200 unique customers. The award-winning NYX OGS™ (Open Gaming System), which allows licensees to leverage the best-of-breed, multi-vendor casino content from around the world, is acknowledged to be the industry’s market-leading gaming offering. From its own studios and a broad partner network of the most innovative third-party suppliers, NYX offers customers the widest portfolio of content available, with access to over 2,000 game titles, via OGS™.  NextGen Gaming, NYX’s content studio group is one of the world’s leading independent suppliers of innovative games to the gambling industry. Under the brands of NextGen, Game360, Side City and BetDigital, the NextGen Gaming group create and deliver exceptional slot games with proven performance and game longevity for partners and players, providing end-to-end support across all services. In addition, NYX’s award winning sports betting division OpenBet is utilised and trusted by leading sportsbook operators, with its scale and performance world-renowned. The OpenBet sportsbook processed more than two billion bets and broke new records at the 2017 Grand National, where it processed 68,000 peak bets-per-minute. NYX Gaming Group Limited is listed on the TSX Venture Exchange under the symbol NYX. For more information about the group visit: www.nyxgaminggroup.com

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