6th November, 2017 – Yggdrasil Gaming has agreed a deal to provide its award-winning content and promotional tools to leading operator Pinnacle.
The agreement with Pinnacle, one of online gaming’s most established brands, will see popular Yggdrasil titles including Jungle Books and Pumpkin Smash made available to its customers for the first time.
To support and promote Yggdrasil slots, Pinnacle will enjoy access to Yggdrasil’s collection of in-game promotional tools, BOOST™ and social sharing tool BRAG™.
Fredrik Elmqvist, CEO at Yggdrasil, said: “In what is still a relatively young industry, Pinnacle has been offering world-class online gaming to its customers for almost 20 years. It enjoys a loyal following of dedicated players who we are certain will enjoy Yggdrasil titles.
“This is the latest major commercial signing for Yggdrasil, as we continue to add scale to the business and enter the next stage of our development.”
Paris Smith, CEO at Pinnacle, said: “In a highly competitive sector, content is king, and it is essential that we add games from top developers such as Yggdrasil.
“Yggdrasil slots are instantly recognisable, but what has really impressed us is the arsenal of promotional tools that help us boost retention and engagement.”
For more information, please contact:
Square in the Air Communications
+44 (0) 20 3586 1978
Yggdrasil Gaming is a provider of superior online and mobile casino games. It has emerged as one of the industry’s most respected and acclaimed suppliers and provides games for some of the world’s biggest operators, including: bet365, Betsson Group, bwin.party, Cherry, LeoVegas, Mr Green, Casumo and Unibet.
The company is headquartered in Malta, with a major development office in Krakow, Poland and regional offices in Stockholm and Gibraltar. The firm holds licences in Malta, Romania, Gibraltar and the United Kingdom.
Yggdrasil’s slots are renowned for their outstanding graphics and gameplay and many have become global hits. They are integrated via the industry-changing iSENSE 2.0 HTML client framework which allows for simultaneous launches on desktop and mobile, and is supported by BOOST™, a collection of promotional tools focused on engagement and retention via concepts such as Missions, Super Free Spins™ and Cash Race, and BRAG, an industry-first concept which allows for the promotion of games via social channels.
iSENSE 2.0+, launched in April 2017, includes a number of industry-leading features, including retina support for crisper visuals, a new minimalistic mobile UI with a sleek and fresh feel, and a new and easy in-game deposit process.
Yggdrasil was the winner of Innovator of the Year at the 2017 International Gaming Awards, Slot Provider of the Year at the 2016 and 2017 EGR B2B Awards, Gaming Software Supplier of the Year at the 2016 International Gaming Awards and Software Rising Star at the 2015 EGR B2B Awards.