Income Access technology to power expanded programme covering online sportsbook and casino Betcart and suite of iLottery and online poker brands
Montreal, QC July 2017 – Betcartpartners, the affiliate programme for the Betcart online sportsbook and casino and a portfolio of imminently launching online lottery and poker brands operated by BCourt Group, has relaunched in partnership with Income Access, Paysafe’s marketing technology provider. Under the partnership, Income Access’ software platform will be used to manage the revamped, multi-vertical affiliate programme.
Founded in 2010, BCourt Group’s flagship brand is Betcart, a cutting-edge online sportsbook and casino powered by BetConstruct and fully regulated in multiple jurisdictions. The brand offers players a comprehensive range of sports markets, including UEFA, Premier League, FIFA and other international football matches, tennis, basketball, volleyball, American football, Aussie Rules football and ice hockey. Featuring live odds updated in real-time, Betcart provides players with live-betting functionality on an array of sporting events.
To complement its sports-betting offering, the brand boasts a state-of-the-art online casino with over 500 online slots from 1X2 Gaming, Casino Technology, NextGen Gaming, and Playson among others. More than 50 different table games, including various versions of blackjack, roulette and baccarat also feature.
Originally launched in 2014 to allow affiliates to promote Betcart, Betcartpartners will be relaunched to integrate additional BCourt Group-operated brands. These include Latari Lotto, an iLottery brand featuring exclusive jackpots, 0bet.com, an online sportsbook, and Poker Way, an online poker brand.
The relaunch of the Betcartpartners affiliate programme will see members leverage the Income Access platform. Betcartpartners’ in-house affiliate management team, which has a combined 18 years’ experience, will use the software’s sophisticated campaign targeting capabilities, end-to-end tracking functionality and an analytics suite (with more than 30 reports) to maximise player acquisition via the affiliate channel.
In addition to the Income Access platform and the variety of brands under the Betcartpartners umbrella, the programme also offers bespoke commissions. Branded as ‘Build Your Own Commission Plan’, this scheme allows affiliates to build a long-lasting promotional relationship with Betcartpartners brands.
Natalie Berenato, Head of Affiliates, Betcartpartners, said: “Since its launch, Betcart has grown rapidly within the iGaming industry and filled a gap in the market. Affiliates have unsurprisingly wanted to be part of the brand’s growth. Our programme’s expansion to include new brands such as Latari Lotto and 0Bet, as well as its integration with Income Access, will ensure that Betcartpartners becomes an even more enticing promotional prospect for affiliates.”
Lorenzo Pellegrino, CEO, Digital Wallets, Income Access, (Paysafe Group company), said: “We’re excited to support the next phase of Betcartpartners and look forward to playing a significant role in its ongoing growth, and the overall player acquisition of its diverse portfolio of brands.”
Please contact Betcartpartners for more information on the relaunched affiliate programme or to book an appointment with the Betcartpartners Affiliate Team at the 2017 Amsterdam Affiliate Conference, where they will be exhibiting at Stand F20.
About BCourt Group (GameVision)
BCourt Group is a privately held company incorporated in Cyprus which was designed to host a variety of different business verticals in the entertainment, marketing and technology sectors online.
The operational basis quickly extended to other parts of the world and currently their subsidiaries range across a multitude of territories with Gamesoft incorporated and with offices in Portugal and Dubai, GameVision in Africa and a software services company incorporated and with offices in Armenia, giving them the flexibility to grow independently, navigating different regulatory frameworks but always maintaining the ability to grow into innovative territories.
The Group is currently structured in two main business streams, one which regulates our relationship with like-minded companies and third party services and providers in our B2B division, and the B2C division which is completely focused on end clients and customer facing services. A synergy which enables them to make the best of both worlds when it comes to leveraging resources internally and empowering decision makers with the necessary information to growth in parallel across a multitude of markets.
BCourt Group launched Betcart almost 3 years ago but they have been amassing the critical experience needed to excel in the fast paced and ever changing world of online betting and gaming development for more than 10 years. Currently supplied by one of the leading betting technology providers in the world, Betgenius, Iovation, Bettorlogic are just a few of the companies currently connected to our operations and pushing us forward.
Betcartpartners has been leading the Affiliate Marketing sphere since 2014. Starting with its well-known Sportsbook and Casino brand Betcart, it has expanded to a powerful, 360° partnership tool. Betcartpartners team has a combined 18 years’ experience in affiliate management, mixing traditional tailor-made offering to its partners and hi-tech, innovative solutions to grow together.
We offer innovative solutions for your needs on each vertical, such as dynamic banners with live feeds for your major sporting events or big Jackpots. We work with you on languages, sizes and colours. Content is also not a problem, tell us what you need!
We listen to our partners and work with our skilled designers and developers to find the best solution for your business. We also collaborate with leading third party suppliers to bring you top of the range products within the gaming industry.
Natalie Berenato, Head of Affiliates
Email address: affiliates@Betcartpartners .com
Website: www.Betcartpartners .com
Affiliate sign-up page: www.Betcartpartners .com/signup
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.
Paysafe provides digital payments and transaction-related solutions to businesses and consumers around the world. Paysafe is redefining payments by enabling fast, convenient and secure ways to pay before, pay now and pay later through its payment processing, digital wallets, prepaid solutions and card issuing, and acquiring products and services. We believe that every point of every payment should be relevant, simple and secure. With two decades of experience, Paysafe is trusted by businesses and consumers to move and manage money through more than 100 payment types and 40 currencies. Paysafe offers multi-platform products with an emphasis on emerging payment technologies including mobile. Paysafe’s brand portfolio includes NETELLER® and Skrill®, MeritCard, paysafecard®, payolution®, Income Access and FANS Entertainment. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit: www.paysafe.com.