The Esports Ad Bureau will present the third instalment of their “Brand Integrations and the U.S Esports Audience” research exclusively at eSCon USA 2017 during the brand boardroom briefing.
Kisaco Research have revealed that the Esports Ad Bureau will be hosting the exclusive brand briefing at this year’s eSCon USA.
The two-hour briefing will provide brands and their agencies the first opportunity to see the findings from “Brand Integrations and the U.S Esports Audience” – the final phase of the 2017 Esports Ad Bureau’s baseline study, which focuses on U.S. consumer engagement across the esports industry.
The interactive discussion will include an in-depth exploration of successful sponsor activations, and will include specific examples from brands that have worked with Esports Ad Bureau Members.
“The Esports Ad Bureau are excited to be working with Kisaco Research on eSCon USA this year; it’s a great event for us, especially the number of networking opportunities. I look forward to it!” – Stuart Lipson, Executive Director, Esports Advertising Bureau
Those attending the session will learn what a good execution looks like for an esports sponsor, how much money is really being spent, and what the benefits are for both the buyers and sellers. They will also learn about the esports audience dimensions and where the big opportunities are for brands to get involved:
The Esports Ad Bureau is focused on accelerating advertising and marketing spending on premium U.S. based esports opportunities.
“The key to our efforts has been a relentless focus on providing actionable information for marketers to use to make the most of the activation opportunities and touch-points that our members are creating to connect with the esports audience” – Stuart Lipson, Executive Director, Esports Advertising Bureau
eSCon USA will take place from September 13-14, 2017 at the SLS Hotel in Los Angeles, USA. Complete event information is available online at www.esports-conference.com. A limited number of complimentary passes are available for non-endemic brands. Contact Jessica Parry at [email protected] for inquiries.
About Kisaco Research
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