New API released by Better Collective

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Scalable API allows access to’s tips in real time

Friday 2nd June, 2017 – Leading iGaming player Better Collective has released an application programming interface (API) which will enable external applications and websites to pull data from more than four million tips posted on their tipster platform The first of these integrations has gone live on Better Collective’s complementary odds comparison platform SmartBets. houses the internet’s most user trusted trips. Through its prize competitions, that reward tipsters with the highest yields,’s followers have given the platform, and its tips, a 5-star rating on Trustpilot. The new API will allow operators to integrate these tips directly onto their sites, using the trusted bettingexpert brand.

The SmartBets integration allows visitors on the site to view tips alongside their personalised SmartFacts for any match they are interested in. These tips should inspire users with even more options, allowing them to make the most informed choices as possible when betting. is already in talks with a number of bookmakers to implement integrating the API, and hope to have an announcement on this soon.

Thomas Høgenhaven, Chief Product Officer at Better Collective said: “Our community of tipsters on bettingexpert have been guiding people to the right bets for over a decade, and we’re pleased that this new API can take these winning predictions to new audiences.

There has already been interest from a number of betting brands and professional punters already, and we are excited that the integration with SmartBets will be the first of many – helping plenty of punters around the world win big with’s tips.”

Key features of the API include:

  • Real time access to tips: Tips posted on are instantly available in the tips API.
  • Comprehensive historical record: The API contains over 4 million tips which can be used to build advanced prediction models.
  • International: Data points such as team and league names are returned in 15+ languages

About Better Collective

Better Collective is the world’s leading iGaming affiliate. All of their diverse products and platforms aim to improve their users’ betting strategies by supplying them with as much betting information and tools to ensure they make the most informed bets possible. This makes betting and gambling more fair, transparent and engaging for users.

Better Collective believes that the iGaming industry should be a transparent and fair form of entertainment. To ensure transparency, Better Collective only partners with trusted operators and reviews them earnestly. Additionally, Better Collective provides educational tools, insights, and offers, so that the users have the information necessary to make supported decisions when choosing their bets and bookmakers.

Their industry leading products all enrich the user’s’ overall betting and gaming experiences through participation, informed choices, engagement, and education.

Better Collective received the prestigious eGaming Review (EGR) Affiliate of the Year award in 2015. As of 2016, it has won the coveted Gazelle Award for six consecutive years, as well as being recognised by the European Business Awards as the Entrepreneur of the year for Denmark in 2016.

Better Collective continues to grow as a company, strengthening all its platforms, as well as developing new ones, so that users can feel confident before placing bets with any of its bookmaker partners.

About is the world’s biggest social network of sports betting tipsters. The global community of expert tipsters help other sports bettors place knowledge-supported bets with the best odds available from a variety of bookmakers.

Launched in 2004, the company analyses the opinions of over 350,000 users worldwide, generating in excess of 125,000 tips per month and 650,000 successful tips per year. Its database is available in 11 languages, and covers 40 sports including football, tennis, basketball, American football and ice hockey.

It was named as Affiliate of the Year at the prestigious 2015 eGR Operator Awards. also houses educational content that helps punters develop stronger betting strategies. The content includes in-depth bookmaker reviews, how-to guides for betting on a wide range of sports and leagues, stats-based articles for upcoming matches and the Betting Academy that teaches everything from the betting fundamentals to establishing a strong portfolio. The, academy book, ebook, and online resource tools help educate over 100,000 users a year.

Other resources include the Betting Odds Calculator, the app which enables users to browse and submit information, odds, and predictions for football matches from over 250 global competitions, and Bookmaker Finder, which compares the best bets, bonuses, and deposit information from over 30 bookmakers to satisfy any betting needs, and bettingexpert LIVE, the world’s first in-play tipping app.


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