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Yggdrasil goes live in Italy

TAGs: Gioco Digitale, Italy, Yggdrasil

Supplier’s games now live on GVC brand Gioco Digitale

Yggdrasil goes live in ItalyMay 22nd, 2017Yggdrasil Gaming slots are now live in Italy for the first time, following a successful integration with GVC Holding’s Gioco Digitale brand.

The brand is the first to go live with Yggdrasil titles in Italy, and will be followed by another GVC brand, bwin.it.

There are currently 11 games from Yggdrasil’s portfolio of award-winning HTML5 titles certified under Italian regulations, including Dark Joker Rizes, Vikings Go Wild and Nirvana.

In addition to Yggdrasil’s content, GVC’s Italian operations will also gain access to BOOST™, the supplier’s arsenal of in-game promotional tools which enhances gamification with tools such as Missions and Tournaments, including the social sharing tool, BRAG.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “This is a very special moment as the Italian market has seen a significant increase in mobile gaming in recent years. Yggdrasil can boast one of the best mobile game interfaces in the industry, so we are excited to see how customers react to our titles.

“The integration has been smooth and together with GVC we are now working to get Yggdrasil games on bwin.it up in the near future.”

Liron Snir, Chief Product Officer at GVC Holdings said: “We are thrilled to be the first operator to bring Yggdrasil games to the Italian market.

“It has been a pleasure to work with the Yggdrasil team throughout what has been a straightforward integration process, and we look forward to seeing how these fantastic titles perform.”

Yggdrasil will present its games to operators in Rome on Thursday, 25th May. For more details, please contact Yggdrasil CCO, Antonia Andersson at sales@yggdrasilgaming.com.

For more information, please contact:

Square in the Air Communications

David Bartram
+44 (0) 20 3586 1978

david@squareintheair.com

About Yggdrasil Gaming

Yggdrasil Gaming is a provider of superior online and mobile casino games. It has emerged as one of the industry’s most respected and acclaimed suppliers and provides games for some of the world’s biggest operators, including: bet365, Betsson Group, bwin.party, Cherry, LeoVegas, Mr Green, Casumo and Unibet.

The company is headquartered in Malta, with a major development office in Krakow, Poland and regional offices in Gibraltar and Stockholm. The firm holds licences in Malta, Romania, Gibraltar and the United Kingdom.

Yggdrasil’s slots are renowned for their outstanding graphics and gameplay and many have become global hits. They are integrated via the industry-changing iSENSE 2.0 HTML5 framework which allows for simultaneous launches on desktop and mobile, and are supported by BOOST™, a collection of promotional tools focused on engagement and retention via concepts such as Super Free Spins™, Missions and Cash Race, and BRAG, an industry-first concept which allows for the promotion of games via social channels.

iSENSE 2.0 boasts a number of industry-leading features including 16:9 aspect ratio, blazing-fast loading times, a slick UI, advanced localisation, fast-play mode, a no screensaver mode on mobile and games which can continue to play in an inactive tab.

Yggdrasil was the winner of Innovator of the Year at the 2017 International Gaming Awards, Slot Provider of the Year at the 2016 EGR B2B Awards, Gaming Software Supplier of the Year at the 2016 International Gaming Awards and Software Rising Star at the 2015 EGR B2B Awards.

About GVC Holdings PLC

GVC Holdings PLC is a leading e-gaming operator in both B2C and B2B markets. GVC has four business segments with a number of brands; Sports labels (bwin, Sportingbet, gamebookers), Gaming labels (partypoker, partycasino, Foxy Bingo, Gioco Digitale, CasinoClub), B2B and non-core assets. GVC acquired bwin.party digital entertainment plc on 1 February 2016. The Group, headquartered in the Isle of Man, is a constituent of the FTSE 250 index and has licences in more than 15 countries.

For more information see the Group’s website: www.gvc-plc.com

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