South Africa-focused iLottery betting brand integrates Pariplay’s content portfolio
May 2017 – Pariplay Ltd., a gaming technology company serving iLotteries, iGaming operators and land-based casinos, has announced a content partnership with LottoStar, a multi-platform online lottery betting brand focusing on the South African market. Under the agreement, Pariplay will supply its entire portfolio of games to the LottoStar brand following its integration with Pariplay’s FUSION content network.
Licensed and regulated by the Mpumalanga Gambling Board in South Africa, LottoStar’s main focus is providing South Africa-based players with online wagering on leading international lotteries, including Europe’s EuroMillions, SuperEnalotto, Spanish Daily and EuroJackpot, the USA’s Powerball and Mega Millions, as well as Australia’s Oz Wednesday, Set for Life and OZ Lotto. The brand also features a selection of Kino events to bet on every five minutes, 24 hours a day, seven days a week.
LottoStar is accessible on mobile and desktop devices, allowing the brand to diversify its customer demographics and instantly reward players for better retention.
Providing games to operators in various iGaming verticals, Pariplay’s in-house studio is strongly focused on developing games for online lottery betting brands like LottoStar. The wide range of Pariplay-developed instant-win games that the brand will have access to following its integration with the FUSION content network include the new branded title Atari Asteroids®, which was released earlier in H1 2017. LottoStar players will also be able to enjoy Pariplay’s Atari Star Raiders®, Cops And Robbers, and Cash Cuisine among other branded and original scratch card games.
Pariplay’s games will feature in the Kwikies Games section of the LottoStar website. As new Pariplay titles are brought to market in Q2 2017 and into H2 2017, they will be added simultaneously to the LottoStar site.
“Our games complement iLottery wagering brands’ core offerings,” said Adrian Bailey, General Manager at Pariplay Ltd. “We’re excited to diversify the content selection of LottoStar, a key international lottery betting brand in South Africa. Our cutting-edge branded games will support LottoStar’s player acquisition and also help retain the brand’s existing customers.”
For more information on Pariplay’s partnership with LottoStar, please contact Pariplay.
About Pariplay Ltd.
Pariplay Limited is a leading provider of Internet Gaming Systems offering state of the art in-house developed gaming platforms and Internet games as well as integrated third party games from leading industry companies. Founded in 2010 our team has over 40 gaming experts built to support our customers’ requirements in a dynamic and competitive environment.
The company is licensed and regulated by the Isle of Man Gambling Supervision Commission. Following an extensive licensing process Pariplay is now also approved by the Gambling Commission to offer its products in the UK. Our Gaming Systems, RNG and all of our games are certified and tested by GLI (Gaming Laboratories International) and Australia-based iTechLab, both of whom are the industry standard for online gaming testing and certification.
As a business-to-business provider of games of skill and chance, Pariplay fully understand the importance of responsible gaming and as such has implemented policies and tools within its systems and games to provide industry-leading entertainment in a socially responsible fashion. The system combines identity verification with age verification and Geo-Location services to determine whether an individual meets the minimum age requirement and is playing within a specific territory. We have implemented various responsible gaming tools and mechanics to meet different regulatory standards and have provided players with a sophisticated self-exclusion tool that offers them an easy way to manage their gaming habits. In addition to all of the above Pariplay works with GamCare, a leading provider of information, advice, support and free counselling for the prevention and treatment of problem gambling.
At present, Pariplay provides its systems and games to customers in Europe, North America and Africa. Among these customers are state and private lotteries, online gaming operators like 888 and land based tribal casinos in the USA.