The annual Global Gaming Expo Asia (G2E Asia) 2017 is shaping up to be the biggest event yet for the Asian gaming market.
In 2016, G2E Asia recorded the highest visitor attendance in the 10-year history of the event, welcoming a total of 10,984 visitors from 83 countries and regions. Last year’s attendance broke the record set in 2015, when the event attracted 10,095 visitors.
This year, G2E Asia is poised to cement its status as a must-attend event for the gaming industry. And if you’re still unsure on whether to attend the three-day event, here are some reasons that will make you change your mind.
G2E Asia 2017 will be third bigger
The 2017 edition of the international gaming exhibition and conference will be at least one-third bigger in size compared to last year.
Josephine Lee, executive vice president of Reed Exhibitions Greater China, told GGRAsia that “all three exhibition halls at the Venetian Macao” will be used for the three-day event, which will be held from May 16 to 18.
In a recently held press preview for the event, Lee said G2E Asia 2017 has sold 11,000 square meters of net floor area, which is 20 percent more than the space sold for the entire event last year. Organizers anticipate 180 exhibitors at the event, around 50 of whom will be first-timers.
Reed, which organized G2E Asia jointly with the American Gaming Association, is hoping to welcome 12,000 trade visitors from 90 countries and regions, with 30 percent of attendees expected to be senior decision makers.
G2E Asia to diversify non-gaming offerings
In response to the Macau government’s call to attract a market beyond pure gaming enthusiasts, G2E Asia is diversifying its non-gaming offerings.
Make no mistake, the event’s main focus remains firmly on the gaming industry, but for this year, G2E Asia will feature—for the first time—an Integrated Resort Experience (IRE) that will centralize sourcing of new products, technologies and services that drive revenue and value from non-gaming sources such as entertainment, clubs, bars, IR technology and business solutions.
IRE, organizers said, is geared towards customers looking for the ultimate experience beyond the casino floor.
Aside from IRE, the event will also feature two new segments: the Parts and Components Pavilion and the Future Technology and Leaders Get-together.
Second Asia Gaming Awards highlights industry achievements
During the inaugural edition of the Asia Gaming Awards last year, the industry awarded the best of the best in 10 categories, including Best Casino Operator, Best Integrated Resort, Best Casino Design, Best Table Games Manufacturer, Best Electronic Game Machine Manufacturer, Best Industry Supplier, Best Online Service, Best Online Supplier, Best Mobile Solution and Outstanding Contribution in the Field of “Innovation.”
Produced by Asia Gaming Brief (AGB) with G2E Asia, the Asia Gaming Awards are open to operators, regulators, suppliers and service providers that have made outstanding contributions to the land-based and online casino industries. The awards also recognize young gaming executives from Asia based on their talent and potential to shape the industry in the coming years.
The goal, organizers said, is to create an independent, fair and representative awards event that recognizes significant achievements within the Asian gaming industry, both online and offline.
G2E Asia to launch Global Gaming Legal Guide
Being the best-established exhibition and conference is not an easy job, and G2E Asia strives to improve its offerings every year.
This year, G2E Asia teamed up with Lex Mundi, a network of independent law firms, to launch the Global Gaming Legal Guide. Cover 20 important gaming jurisdictions across Asia Pacific, North America, Latin America, Europe and Africa, the guide seeks to update gaming companies about legal developments that may impact their business operations, compliance and reputational risk.
For the list of speakers, full schedule and workshops, visit the official G2E Asia website.