Multi-year contract extension for SSBTs after increased customer demand
4th April 2017, London – Playtech BGT Sports (PBS), a leading provider of omni-channel sports betting solutions, has extended its multi-year contract with Paddy Power.
The extension of the partnership between Paddy Power and PBS reflects the on-going trend towards self-service products in-shop, with modern consumers preferring a digital experience that provides them with up-to-date information at their finger-tips.
PBS’ market-leading sportsbook software, boasts more content than any other SSBT on the market and includes their exclusive Racing Post product.
Paddy Power is set to increase the number of SSBTs to meet customer demand, drive more in-play betting opportunities, and build upon retail performance with the incremental revenue growth that each terminal offers.
David Newton, Managing Director Retail at Paddy Power, said: “Extending our contract with Playtech BGT Sports was a straightforward decision after seeing the value provided to our retail shops over recent years.
“Enhancing the customer experience through market leading technology is key to our retail strategy and PBS’ innovative, revenue-driving terminals provide the perfect platform to help us achieve our aims.
“These include being able to leverage our own intellectual property with the Paddy Power Cash Card and our unique Onside app allowing customers to track and cash out their SSBT bets.”
John Pettit, PBS’ UK, Ireland, Australia, and Asia managing director, said: “We are very pleased to extend our contract with Paddy Power and look forward to building upon our already successful partnership over the coming years.
“The backing of such a reputable retail operator emphasises the value of PBS, and SSBTs in general, to the betting shop and we look forward to further consolidating our position in the market, as we continue to improve existing products and develop new technologies aimed at digitising the retail space.”
For more information on this press please or to arrange an interview with John Pettit contact Square in the Air on 0203 586 8272 or [email protected]
About Playtech
Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech BGT Sports was created in 2016, following the acquisition of Best Gaming Technology and integration of other Playtech businesses into one sports division. Founded in 2005, BGT has been at the forefront of retail technology in the betting and gaming industry ever since. Its self-service betting terminals provide an automated wagering experience to customers in a variety of countries around the world. The terminals deliver a comprehensive variety of broadcast, data, and pricing models that are flexible enough to allow Playtech BGT Sports’ many operator partners to integrate their own pricing feeds and liability management practices into the system. Playtech BGT Sports offers products and services across both land-based and digital platforms and has a global footprint spanning four continents and multiple languages. For more information about Playtech BGT Sports please visit www.best-gaming.com
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
