Cherry iGaming & ComeOn! will brand the new business area – ComeOn!

TAGs: cherry, ComeOn

As part of the integration project between Cherry iGaming and ComeOn!, the Cherry business area will resume the brand ComeOn! moving forward, which will be fully utilised across the business from April 1st, 2017. Branding the company ComeOn! will re-emphasise its operational independence, aligning with other business areas owned and built up by Cherry.

“We are building a business area, merging Cherry iGaming and ComeOn !, with a number of brands within it and setting a new unified culture and actionable values. We therefore wanted to take this opportunity to have a really good think about what name mirrors this the best. After spending some time we weren’t able to point to any brand alternative being on par or better than ComeOn!. It’s simply a great name and perfectly summarises our cultural attitude,” says ComeOn! CEO Jonas WåhlaCherry iGaming & ComeOn! will brand the new business area - ComeOn!nder

“By clearly branding this business area we are, just as with XCaliber, Game Lounge and Yggdrasil, being even more clear and specific about how we build shareholder value, while supporting and acknowledging the diverse needs of each of our business areas,” says Cherry AB CEO Anders Holmgren.

About ComeOn!

ComeOn! offer diversified and award-winning B2C propositions and B2B partnerships and solutions in the gaming sector encompassing casino, sportsbook, poker and lottery product under the names of,,,,,,,,,,,,,,, ComeOn! holds licenses in Malta, Curacao, Great Britain and the German state of Schleswig-Holstein.

For further information, please contact:
Jonas Wåhlander, CEO ComeOn!, Mobile +356 9902 9673, email: [email protected] or
Anders Holmgren, CEO Cherry AB (publ), Mobile +46 708 607 634, email: a[email protected]

Cherry in brief 

Cherry is a Swedish innovating and fast growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast-growing and profitable businesses within the gaming and casino industry. Cherry operates within five diversified business areas, Online Gaming through ComeOn!, Performance-based Marketing through Game Lounge, Gaming Technology through XCaliber. Game Development through Yggdrasil Gaming and Restaurant Casino through Cherry Spelglädje. The objective is to grow organic in combination with strategic acquisitions of fast-growing companies. Cherry employs around 900 people and has more than 5,600 shareholders. The Company’s B-shares are listed on AktieTorget.


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