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How artificial intelligence innovates the Omnichannel journey

TAGs: artificial intelligence, BtoBet, omnichannel, ViGE2017

HOW ARTIFICIAL INTELLIGENCE INNOVATES THE OMNICHANNEL JOURNEYThe major Gaming and Sports betting operators of Central Europe will participate in the Vienna International Gaming Expo 2017, next week. The 3-days exhibition and conference will give great opportunity of networking and fresh insight on the industry at the Austria Vienna Center.

BtoBet’s – sponsor of VIGE – will participate to the Innovation Talks panels aimed to share leading companies’ visions and opinions about innovation and evolution in the Gaming industry. The multinational company will meet operators wishing to discover how a sophisticated technology software can help to boost their business, to attract players and keep them loyal to their brand thanks to an effective next-level platform based on Artificial Intelligence (A.I.).

On the 21 March, during the second part of the Innovation talks, at 2 pm, BtoBet’s CEO Kostandina Zafirovska will provide her vision about “Foresighted A.I.to innovate the Omnichannel journey” at the Expo’s panel area. She will explain accurately how the A.I. can support licensees in the European regulated market to collect quality players’ data through every channel and settle automatic marketing and fraud prevention actions according to the player’s channel in use.

Commenting on her participation to the panel, BtoBet’s CEO Kostandina Zafirovska anticipated:

HOW ARTIFICIAL INTELLIGENCE INNOVATES THE OMNICHANNEL JOURNEY“I’m delighted to offer operators attending Vige the possibility to discover the extraordinary advantages of the Artificial Intelligence to run the evolution of physical bet-shops into intelligent shops via a single back end, integrating web and physical stores by giving the opportunity to better understand players and provide bettors with the best gaming experience, whether that is mobile, online desktop or retail.”

 BtoBet’s experts will be available at VIGE for live demos of the company’s cutting edge, multicurrency and multi-jurisdiction omnichannel platform.

To book a meeting for the live demo at VIGE , click here: http://www.btobet.com/en/bto-events/vige-2017 or write to sales@btobet.com.

About BtoBet

BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customizable, secure and flexible cloud-based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has 13 offices. The Technical team of the company is in Skopje and has an ever growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com.

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