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Yggdrasil signs bwin as first partner in Italy

TAGs: Bwin, GVC Holdings PLC, yggdrasil gaming

Supplier to integrate selection of slots into bwin.it and Gioco Digitale 

March 15, 2017Yggdrasil Gaming, which announced in January that it was entering the Italian market, has partnered with GVC Holdings’ Italian-facing gaming brands to integrate its video slots directly into the operator’s bwin.it and Gioco Digitale sites.

Entering the Italian market with GVC will see Yggdrasil’s portfolio of award-winning HTML5 games being offered in the country for the first time. As it continues to grow its business across Europe, the deal also enables the developer to expand its geographical reach alongside an operator with unparalleled expertise in the region.

Yggdrasil signs bwin as first partner in Italy Initially, 11 games will be certified under Italian regulations, with a view to going live early in the second quarter of 2017. bwin.it will launch with titles including Dark Joker Rizes, Vikings Go Wild and Nirvana.

In addition to Yggdrasil’s content, GVC’s Italian operations will also gain access to the supplier’s arsenal of in-game promotional tools, BOOST™, including the recently-launched Missions feature, as well as the social sharing tool BRAG.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “We are thrilled to have joined forces with an operator as big and as respected as GVC to enter the Italian market.

 “We will provide GVC’s Italian operations with a premium gaming platform to initially offer eleven certified games with a view to providing many more as the partnership develops.

 “We have grown our footprint across Europe this past year. This is the latest in a long line of big deals, and shows the progress we are making and just how desirable our games and in-game promotional tools have become.”

 Liron Snir, Chief Product Officer at GVC Holdings said: “Our mission is to offer our players the widest possible range of quality games.

 “Yggdrasil titles have taken the market by storm and it is a great step for us to be able integrate this first-rate content into our Italian offer. What’s more, their in-game promotional tools are genuinely innovative, particularly the BRAG feature which was a real draw for us.”

Yggdrasil’s Italian portfolio contains a wide range of popular casino games, including: Bicicleta, Vikings Go Wild and Seasons.

The slots are integrated via iSENSE 2.0 HTML5 framework which allows for simultaneous launches on desktop and mobile, and it is supported by Yggdrasil’s collection of in-game promotional tools, BOOST™, which is designed to increase engagement and retention via features such as Missions, and BRAG, the industry-first social sharing tool.

Yggdrasil was recently named Innovator of the Year at the 2017 International Gaming Awards, the latest in a growing list of accolades including Slot Provider of the Year at the 2016 EGR B2B Awards, Gaming Software Supplier of the Year at the 2016 International Gaming Awards, and Software Rising Star at the 2015 EGR B2B Awards.

For more information, please contact:

Square in the Air Communications
David Bartram
+44 (0) 20 3586 1978
david@squareintheair.com

About Yggdrasil Gaming

 Yggdrasil Gaming is a provider of superior online and mobile casino games. It has emerged as one of the industry’s most respected and acclaimed suppliers and provides games for some of the world’s biggest operators, including: bet365, Betsson Group, bwin.party, Cherry, LeoVegas, Mr Green, Casumo and Unibet.

The company is headquartered in Malta, with a major development office in Krakow, Poland and a regional office in Gibraltar. The firm holds licences in Malta, Romania, Gibraltar and the United Kingdom.

Yggdrasil’s slots are renowned for their outstanding graphics and gameplay and many have become global hits. They are integrated via the industry-changing iSENSE 2.0 HTML5 framework which allows for simultaneous launches on desktop and mobile, and are supported by BOOST™, a collection of promotional tools focused on engagement and retention via concepts such as Super Free Spins™, Missions and Cash Race, and BRAG, an industry-first concept which allows for the promotion of games via social channels.

iSENSE 2.0 boasts a number of industry-leading features including 16:9 aspect ratio, blazing-fast loading times, a slick UI, advanced localisation, fast-play mode, a no screensaver mode on mobile and games which can continue to play in an inactive tab.

Yggdrasil was the winner of Innovator of the Year at the 2017 International Gaming Awards, Slot Provider of the Year at the 2016 EGR B2B Awards, Gaming Software Supplier of the Year at the 2016 International Gaming Awards and Software Rising Star at the 2015 EGR B2B Awards.

About GVC Holdings PLC

GVC Holdings PLC is a leading e-gaming operator in both B2C and B2B markets. GVC has four business segments with a number of brands; Sports labels (bwin, Sportingbet, gamebookers), Gaming labels (partypoker, partycasino, Foxy Bingo, Gioco Digitale, CasinoClub), B2B and non-core assets. GVC acquired bwin.party digital entertainment plc on 1 February 2016. The Group, headquartered in the Isle of Man, is a constituent of the FTSE 250 index and has licences in more than 15 countries.

For more information see the Group’s website: www.gvc-plc.com

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