Maltese online sportsbook and casino expands business relationship with Paysafe through new Income Access-powered affiliate programme
Montreal, QC. March 2017 – Roy Richie, the Malta-based online sportsbook and casino operated by BTM Entertainment Group, has launched an affiliate programme with Paysafe Group’s affiliate software provider Income Access. The new affiliate programme of Roy Richie, which already offers Paysafe’s NETELLER and Skrill digital wallets, will be managed using Income Access’ platform.
Roy Richie received a licence from the Malta Gaming Authority in December 2016 and offers players a comprehensive online sportsbook featuring a broad range of sports markets, including football, tennis and basketball as well as niche markets such as Mixed Martial Arts (MMA) and e-Sports. The brand also includes SBTech-powered live sports-betting functionality for a range of sports and a last-minute bets section, which features events due to begin in the near future.
To complement its sports-betting offering, Roy Richie boasts a dynamic online casino. A full suite of casino games includes a wide selection of NetEnt online slots such as Guns N’ Roses and Starburst, table games such as blackjack and roulette as well as a live casino powered by video-streamed live-dealer specialist Evolution Gaming.
The website is available in English, Spanish, German, Polish and Portuguese. Since launch, Roy Richie has provided players with Paysafe’s NETELLER and Skrill digital wallets among other payment options.
The launch of the new Roy Richie affiliate programme on the Income Access platform, which has won eGR’s ‘Affiliate Software’ B2B Award every year since 2013, expands the brand’s relationship with Paysafe. To celebrate the programme launch, Roy Richie is offering new depositing players a bonus of up to €500 for the casino and a 100% bonus for sportsbook deposits up to €100.
The affiliate programme features a promotional 40% revenue share commission structure for new affiliates for the first three months following the launch. Commissions revert to a tiered revenue share structure of 25% to 40% after this period, depending on total revenue generated.
Paweł Teper, Chief Technical Officer of Roy Richie, said, “Working with a leading technology partner is hugely important for us, especially as we move to offer customers and business partners something innovative and fresh in the online gambling market. We are excited to bring all of Roy Richie’s charisma to an expectant market and the Income Access platform is vital in helping us achieve that goal.”
The affiliate programme will be managed by Roy Richie’s in-house affiliate team. They offer numerous additional tools, including a variety of landing pages and banners.
Lorenzo Pellegrino, CEO of Digital Wallets at Income Access and Paysafe, said, “Income Access has a history of working successfully with recently-launched operators looking to grow their player base through the affiliate channel, and we expect this to continue through our partnership with Roy Richie.”
To find out more about Roy Richie’s new affiliate programme, please contact Roy Richie.
About Roy Richie
RoyRichie.com is the flagship brand of Malta-based gambling company BTM Entertainment Group. With offices in Malta, London and Costa Rica, Roy Richie offers both Online Sportsbook and Online Casino products, as well as an award-winning Live Betting platform and Live Casino, served by Evolution Gaming. Roy Richie is available in multiple languages with local currencies available for territories across the globe. For more information, visit: www.royrichie.com
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.
Paysafe provides digital payments and transaction-related solutions to businesses and consumers around the world. Paysafe is redefining payments by enabling fast, convenient and secure ways to pay before, pay now and pay later through its digital wallets, prepaid solution, payment processing and card issuing, and acquiring products and services. We believe that every point of every payment should be relevant, simple and secure. With two decades of experience, Paysafe is trusted by merchants and consumers to move and manage money through more than 100 payment types and 40 currencies. Paysafe offers multi-platform products with an emphasis on emerging payment technologies including mobile. Paysafe’s brand portfolio includes NETELLER® and Skrill®, MeritCard, paysafecard®, payolution®, Income Access and FANS Entertainment. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit: www.paysafe.com