The initial Free Spins UK launch was on two of Blueprint’s most popular games, King Kong Cash and Slots O’Gold, which links into the multi-game Jackpot King system.
The feature will now be available on all upcoming Blueprint Games, as well as collaborations with Sky Vegas.
Matt Cole, Managing Director of Blueprint Gaming, said: “The initial Free Spins launch with Sky Vegas has gone really well and this is mainly down to the innovative and effective use of marketing tools, which have become increasingly important.
“We’re excited to be rolling out Free Spins to Sky Vegas with all of our upcoming games and will be releasing new marketing features in 2017 to complement our big plans for new game launches.”
Sam Downey, Head of Commercials and Content, added: “The first free spins in the market on UK focused content has proven to be really successful, so it makes sense to broaden our horizons by integrating the feature into the rest of our Blueprint games.
“We’re committed to providing our players with the best experience around and are excited that the Free Spins feature will be a major part of our portfolio.”
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Blueprint Gaming is a leading UK based game studio and part of Germany’s Gauselmann Group. It creates exciting slot games for the global online and mobile markets and its games are also available to be played on over 100,000 land-based gaming terminals across the UK, Germany and Italy.
As well as its original content, which has become hugely popular, it has developed successful slots based on a broad range of third party brands, offering players familiarity and operators unique marketing opportunities.
The Blueprint Gaming design and development team strives to push creative boundaries in the creation of slots that are as successful for its operating partners as they are entertaining and engaging for its players.
Blueprint is licensed to develop and supply online games by the UK Gambling Commission and Alderney Gambling Control Commission.
Headquartered in Leeds in the UK and led by Chief Executive, Richard Flint, Sky Betting & Gaming was formed in 2001 and has since grown to become one of the UK’s leading online bookmakers, with a team of 1000 employees and a strong track record of innovation.
As one of the first bookmakers to recognise the potential of online and then mobile platforms for betting and gaming, Sky Betting & Gaming today operates five major online products in the UK – Bet, Vegas, Casino, Poker, and Bingo – as well as leading sports affiliate Oddschecker. Its success means it now has more UK online customers than
any other operator.
In 2015 Sky Betting and Gaming became an independent company following the sale of its majority share by its parent company Sky to CVC Capital Partners, one of the world’s leading private equity houses in a deal which valued Sky Betting and Gaming at £800million. Sky has entered into a long-term brand license agreement and other commercial arrangements with Sky Betting and Gaming in connection with the sale.