Macau contingent eyes VR innovations at ICE 2017

TAGs: artificial intelligence, ICE 2017, ICE Totally Gaming, jay chun, Macau

A group of gaming industry executives is flying to London for ICE Totally Gaming 2017. Their goal? Look for virtual reality innovations.

The 20-person Macau delegation includes senior officials from eight commercial gaming organizations and led by Jay Chun, president of the Macau Gaming Equipment Manufacturers Association (MGEMA), GGRAsia reported, quoting a statement from the group.

MGEMA, if you recall, is the group behind tMacau contingent eyes VR innovations at ICE 2017he annual Macao Gaming Show.

At ICE 2017, the delegation plans “to explore advances in artificial intelligence (AI) and virtual reality (VR) and how they impact gaming,” according to the news outlet.

Join Games Malta Ltd. to unveil immersive VR slots iGame

The Macau group may be in for an “immersive” experience as a software casino provider is planning to unveil what it calls “the industry’s first immersive and interactive virtual reality slots iGame” at ICE 2017. The company, Join Games Malta Ltd., will launch its Kleopatra VR at the three-day event at ExCel in east London.

“2017 marks an important step up in innovation when together with our technology partner Parallel66, we will deliver at ICE the world’s first reveal of the industry’s first immersive and interactive Virtual Reality Slots iGame: Kleopatra VR,” Join Games Malta said in a statement.

AI for players

Another company, BtoBet, will also present a campaign dedicated to the company’s player-centered solutions. The campaign involves three tools: artificial intelligence for players, marketing tools like augmented reality and virtual assistant, and recommendation engine that aims to give the player the best gaming experience.

“Having the player at the center, independent of the channel he uses has become fundamental for licensees nowadays. They need all data sources integration and a single point of contact to trace all customer activities. Becoming truly customer-centric is the only way to deeply understand the players and drive strategic and effective customized marketing campaigns,” said BtoBet CMO Sabrina Soldá in a statement.


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