3rd February, 2017 (Amsterdam) – Revenue Engineers, the full-service gaming consultancy is taking its marketing expertise into the fast-growing eSports sector after signing a deal with the eMense Group.
The consultancy has built a formidable reputation in the European online gambling industry, helping operators deploy successful marketing strategies and navigate regulatory processes, and is now branching out into eSports.
It will work closely with the group’s eMense Events and eMense Entertainment subsidiaries, which operate eSports assets including ESL Benelux, part of ESL International, the company which organises contests all over the world.
Revenue Engineers will be managing the online yield of the eMense Group’s network of sites, developing killer marketing concepts and strategies, and optimising their relationship with partners and third parties.
Jasper Hoekert, co-founder and CEO at Revenue Engineers, said: “We’re delighted to be helping the eMense Group capitalise on the fast and furious world of eSports. We believe the vertical has huge potential, both within and beyond the betting industry, but only if operators and other stakeholders know how to leverage it.
“The experience we have gained in the online gambling sector transfers perfectly to the world of eSports, and we look forward to being able to engineer even greater value for the eMense Group.”
Jaap Visser, Managing Director at the eMense Group, said: “Revenue engineers are experts in their field, true professionals providing a world class service. We all know eSports is the next big thing in entertainment, but extracting value is easier said than done.
“This is where we believe Revenue Engineers, with its years of marketing knowledge and know-how in the egaming sector, will be able to help us succeed.”
Revenue Engineers in the only gaming firm specialising in the Netherlands. It offers a full-service solution covering consultancy, data, product, brand, and acquisition.
Its dedicated team of 16 gaming experts is based in Amsterdam and has worked with a number of local and global clients throughout the regulation process.
It has already begun executing joint ventures with local and international partners in the Netherlands.
For more information, please contact:
Square in the Air Communications
+44 (0) 20 3586 8272