A BET A and Colossus Bets today announce a deal which will enable A BET A to integrate and distribute Colossus sports pools to its stable of operator partners. The collaboration with Colossus Bets ensures that the expanding Colossus product portfolio will be available to A BET A’s client base for retail, web and mobile.
Chris Latter, CEO of ABETA said: “The Colossus formula of lottery-sized sports jackpots with cash-out throughout will be a strong risk-free addition to what we offer to our operator clients. Our clients are always looking for innovative content and Colossus pools represents an ideal additional product for their punters to enjoy.”
Bernard Marantelli, CEO of Colossus Bets said: “With a particularly strong retail distribution network A BET A is an excellent partner for Colossus Bets. Not only will our life-changing pool prizes be made available to A BET A’s growing list of online partners, but this deal will also bring our products into the high street so betting shop punters can join our global pools.”
About A BET A
A Bet A was founded in 1990 as a specialist provider of betting transactional systems and has established itself as a leading supplier of betting systems across the UK, Ireland and worldwide. The company provides robust, reliable and cost-effective Retail/EPOS, Call Centre, and Online Bookmaking operations. A Bet A prides itself as an innovative, forward-looking operation, responsive to industry trends and customer needs. Their platforms and systems help bookmakers, wherever they are based.
About Colossus Bets
Colossus Bets is a multi award-winning pool betting operator, offering the world’s biggest sports jackpot bets. Our mission is to democratise sports betting by offering accessible, winnable pools with unique, patented cash-out opportunities. The firm has distributed more than £50 million in prizes since its B2C launch in 2013 and Colossus pools have now gone-live with over twenty-five B2B partners, including Betfair, Betclic, Matchbook and The Football Pools.
Colossus Bets has pioneered cash-out and has been granted a series of patents in relation to the functionality across all forms of betting and gaming. This technology has been used to build the world’s first cash-out slot game, the ‘Colossus Fracpot’, which went live with Sky Vegas in late 2015 and has since been rolled out to a series of other operators.
For further information, please visit corporate.colossusbets.com