PRESS RELEASES

Yggdrasil secures William Hill deal

TAGs: Fedrik Elmqvist, Graeme Powrie, William Hill

30th January, 2017Yggdrasil Gaming has agreed a landmark direct integration with leading operator William Hill in the latest coup for the supplier’s fast-growing Gibraltar operation.

Yggdrasil secures William Hill dealWilliam Hill will receive access to Yggdrasil’s full suite of slots, including blockbuster titles Joker Millions, Vikings Go Berzerk and Big Blox.

The operator opted for a direct integration to be able to fully utilise Yggdrasil’s award-winning collection of in-game promotional tools, BOOST™ and social sharing tool, BRAG.

The deal is the fourth signing for Yggdrasil Gibraltar, having been awarded a licence in June.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “William Hill is one of the most respected names in gaming, so it is obviously a huge thrill to add such a trusted and successful tier one operator to our ranks.

“Since gaining our Gibraltar licence six months ago, we have secured several major operators, and working with the very best in the industry is driving us forward and keeping us at the very top of our game.”

Graeme Powrie, Gaming Commercial Director at William Hill, added: “We have been hugely impressed by Yggdrasil’s commitment to innovation, and their collection of games is amongst the strongest in the casino sector.

“We have opted for a direct integration so we can take full advantage of the in-game promotional tools and offer our players the exceptional experience they have come to expect from William Hill.”

Yggdrasil Gaming won Slot Provider of the Year at the 2016 EGR B2B Awards, the latest in a growing list of accolades including Gaming Software Supplier of the Year at the 2016 International Gaming Awards, and Software Rising Star at the 2015 EGR B2B Awards.

For more information, please contact:

Square in the Air Communications
Ben Cleminson
+44 (0) 20 3586 8267
ben@squareintheair.com

About Yggdrasil Gaming

Yggdrasil Gaming is a provider of superior online and mobile casino games. It has emerged as one of the industry’s most respected and acclaimed suppliers and provides games for some of the world’s biggest operators, including: bet365, Betsson Group, bwin.party, Cherry, LeoVegas, Mr Green, Casumo and Unibet.

The company is headquartered in Malta, with a major development office in Krakow, Poland and a regional office in Gibraltar. The firm holds licences in Malta, Romania, Gibraltar and the United Kingdom.

Yggdrasil’s slots are renowned for their outstanding graphics and gameplay and many have become global hits. They are integrated via the industry-changing iSENSE 2.0 HTML5 framework which allows for simultaneous launches on desktop and mobile, and are supported by BOOST™, a collection of promotional tools focused on engagement and retention via concepts such as Super Free Spins™ and Cash Race, and BRAG, an industry-first concept which allows for the promotion of games via social channels.

iSENSE 2.0 boasts a number of industry-leading features including 16:9 aspect ratio, blazing-fast loading times, a slick UI, advanced localisation, fast-play mode, a no screensaver mode on mobile and games which can continue to play in an inactive tab.

Yggdrasil was the winner of Slot Provider of the Year at the 2016 EGR B2B Awards, Gaming Software Supplier of the Year at the 2016 International Gaming Awards and Software Rising Star at the 2015 EGR B2B Awards.

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