PRESS RELEASES

GVC launches Beehive’s marketing platform

TAGs: Beehive, GVC Holdings

Following a successful launch, marketing optimisation provider supplies its industry-leading marketing tools to GVC’s Playtech brands

24th January, 2017 (Tel Aviv) – Gaming marketing optimisation specialist Beehive has gone live with another major operator following a multi-brand deal with GVC to supply its marketing tools to the operator’s Playtech brands.

With a focus on automating and optimising its multi-channel promotional campaigns, GVC now have access to Beehive’s data-driven marketing suite , which enables the operator to accurately target each player with a personalised marketing offer.

Liron Snir, CPO at GVC Holdings, said: “With CPAs on the rise, it has never been so important to implement a CRM solution that can optimise a player base, and we have found Beehive’s customer marketing engine to be a fantastic way to boost our marketing and analytical capabilities.”

Adi Dagan, founder and CEO of Beehive, added: “GVC has emerged as one of the most innovative and successful operators in the world in recent years and we are delighted it has turned to Beehive to build upon its already impressive growth.

“GVC is a strategic client for us and we are thrilled to be partnering with them. We’re looking forward to strengthening our relationship with the GVC team, and are confident in our ability to support their growth.

“2016 has been fantastic for Beehive. Our recent announcements prove that our unique technology is a real game-changer for our clients. We have a lot planned for 2017, which we’re excited to open at ICE with some major product innovations and new partnership announcements which will come shortly.”

The GVC deal is the latest Tier 1 operator agreement for Beehive, following an agreement to provide its customer marketing tools across Ladbrokes’ retail estate.

Beehive’s data-driven marketing platform is a powerful tool that helps operators and fellow suppliers analyse, optimise and monetise its customers, and is proven to boost conversion and retention rates across online, mobile, and retail channels.

The platform offers a one-stop-solution for iGaming marketers that dynamically segments players and then targets them through an omni-channel campaign management engine.  Beehive will be exhibiting at the upcoming ICE show at stand N6-234.

For further information on this release or to arrange an interview please contact enquiries@squareintheair.com or + 44 203 586 8266

About Beehive

Beehive is a leading provider of CRM solutions to the iGaming industry. Founded by betting and gaming experts in Tel Aviv in 2010, they provide operators and fellow suppliers with innovative tools to analyse, optimize, and monetize their player bases. The company’s unique Labs platform is a sophisticated customer marketing engine that is proven to boost conversion and retention rates across online, mobile and retail channels. It allows users to segment players by behavioural attributes and quickly create multi-channel campaigns to target them with relevant promotions at the optimum time. Their clients include Ladbrokes, Playtech, Microgame, SNAI, NetBet, and Winner.

 About GVC Holdings PLC

 GVC Holdings PLC is a leading e-gaming operator in both B2C and B2B markets. GVC has four business segments with a number of brands; Sports labels (bwin, Sportingbet, gamebookers), Gaming labels (partypoker, partycasino, Foxy Bingo, Gioco Digitale, CasinoClub), B2B and non-core assets. GVC acquired bwin.party digital entertainment plc on 1 February 2016. The Group is headquartered in the Isle of Man, is a constituent of the FTSE 250 index and has licences in more than 15 countries.

For more information see the Group’s website: www.gvc-plc.com

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