After having exposed its A.I. dedicated to the operators last year, the company is now focusing on the A.I. devoted to players to fulfill their user gaming experience. For this purpose, BtoBet has started a new original campaign concerning its advanced iGaming and Sportsbook software, centred on the player needs and satisfaction, that will be displayed soon in London during the forthcoming edition of ICE Totally Gaming next 7th -9th February 2017.
BtoBet’s CMO, Sabrina Soldá confirmed: “Having the player at the centre, independent of the channel he uses has become fundamental for licensees nowadays. They need all data sources integration and a single point of contact to trace all customer activities. Becoming truly customer-centric is the only way to deeply understand the players and drive strategic and effective customized marketing campaigns”.
Soldá highlighted: “The quality of the user experience can be improved by the multichannel Sportsbook and gaming recommendation engine which is able to present the player with the sports events and games he is more interested in, offering him a great and totally personalized service.”
• The Artificial Intelligence for players
• The innovative Marketing tools like the Augmented Reality and the Virtual Assistant
• The Recommendation engine which focuses on the player to give him the best gaming experience ever.
Additionally, at the stand in London, attendees will have the opportunity to live a multidimensional experience, meet BtoBet’s virtual assistant and have a trial run of all the tools. Operators wishing to discover more are invited to book their personalized live trial of Augmented Reality Games by contacting BtoBet’s Sales department at sales@btobet.com or calling +356 27135974.
BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customizable, secure and flexible cloud-based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has 13 offices. The Technical team of the company is in Skopje and has an ever growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing center. Visit our site on: www.btobet.com.