ONCHAN, Isle of Man – January 6, 2017 – Team PokerStars SportStar Cristiano Ronaldo and renowned basketball player Dwyane Wade are taking their #raiseit battle to the kitchen to see who can whip up breakfast in the most unique way.
The famous pair have combined culinary flair with sporting prowess in a bid to out-do each other in the next #raiseit videos for PokerStars, an Amaya Inc. (Nasdaq: AYA; TSX: AYA) brand.
In a sneak preview of Wade’s ‘Breakfast My Way’ video, which is due to go live on his social media channels on Sunday (January 8), the Chicago Bulls player can be seen practising his shot with eggs instead of his usual basketball. Ronaldo’s inventive response will be posted on his social media sites on Tuesday (January 10).
The #raiseit campaign is a fun take on the poker mentality of raising the stakes in order to ‘one-up’ your opponent. It showcases the competitive nature of poker and sport, and the focus, tenacity and endurance needed to succeed in both activities.
The football sensation and famous basketball star have already battled it out in the ‘Superstar Wake Up’, ‘Meme Battle’, ‘Happy Holidays’ and ‘Getting Ready in Style’ rounds. So far, the #raiseit videos have received more than 63 million views across social media channels.
More videos will be posted on Ronaldo and Wade’s social media channels over the course of January. To view the #raiseit challenges go to www.nowraiseit.com
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PokerStars is the flagship brand of Rational Group, which is ultimately owned by Amaya Inc. (Nasdaq: AYA; TSX: AYA) and operates gaming-related businesses and brands, including PokerStars, Full Tilt, StarsDraft, BetStars, PokerStars Casino and the PokerStars Championship and PokerStars Festival live poker tour brands (incorporating the European Poker Tour, PokerStars Caribbean Adventure, Latin American Poker Tour and the Asia Pacific Poker Tour). Amaya, through certain subsidiaries, is licensed, approved to offer, or offers under third party licenses or approvals, its products and services in various jurisdictions throughout the world, including in Europe, both within and outside of the European Union, the Americas and elsewhere. In particular, PokerStars is the world’s most licensed online gaming brand, holding licenses or related operating approvals in 16 jurisdictions. PokerStars.com and PokerStars.eu operate globally under licenses from the Isle of Man and Malta governments, respectively.
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